Bomapp Marken-Identitéitsdesign vum Taiyoon Lee

D'Wierk Bomapp Marken-Identitéitsdesign vum Designer Taiyoon Lee ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2020

Bomapp Marken-Identitéitsdesign

vum Taiyoon Lee

Client: Bomapp

A' Design Award an Bronze Gewënner an der Kategorie Grafik

19,558

Verifizéierte Präisgewënner

Präisstatus fir #99409 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Bomapp Marken-Identitéitsdesign

Bomapp ass en Marken-Identitéitsdesign, dee fir en Versécherungstechnologie-Unternehmen entworf gouf. De Numm Bomapp kombinéiert boheom, dat koreanescht Wuert fir Versécherung, mam Wuert map. D'Symbol, d'Motiv-Grafiken an d'Gesamtdesign vermëttelen d'Iddi vun der Ëmarmung, wat d'Markenidentitéit stäerkt. De Logotyp enthält de Buschtaf B, dee gezeechent gouf fir de gëllene Schnëtt ze reflektéieren. Déi präzis Geometrie gëtt benotzt fir Vertrauen a Professionalitéit auszedrécken, déi Kärwäerter vun der Versécherungsbranche. De Logo erschéngt an enger eenzeger Faarf, blo oder wäiss, jee no Hannergrond.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Bomapp Marken-Identitéitsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Bomapp Marken-Identitéitsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Bomapp Marken-Identitéitsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensiounen & Verpackung: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Produktiounstechnologie: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Erausfuerderung: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Fuerschung: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiratioun: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Projetdauer: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operatiounsablaf: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Teammemberen: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim