ຜົນງານ Wen Niang ຂວດເຫຼົ້າເຂົ້າເຫຼືອງ ໂດຍ Tiger Pan ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ຄຳບັນຈຸພັນ· 2020
Wen Niang ຂວດເຫຼົ້າເຂົ້າເຫຼືອງ
ໂດຍ Tiger Pan
ລູກຄ້າ: Shenzhen Wanshengtang Industry Co., Ltd
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #101157ການອອກແບບ
ກ່ຽວກັບ Wen Niang ຂວດເຫຼົ້າເຂົ້າເຫຼືອງ
Wen Niang ແມ່ນບັນຈຸພັນທີ່ອອກແບບສຳລັບເຫຼົ້າເຂົ້າເຫຼືອງຈີນ. ຂວດຜະລິດຈາກແກ້ວ, ໃນຂະນະທີ່ເຫຼົ້າເຂົ້າເຫຼືອງສ່ວນຫຼາຍຖືກບັນຈຸໃນເຄື່ອງດິນເຜົາ. ພື້ນຜິວແກ້ວເພີ່ມຄວາມເຫຼື້ອມມັນແລະໂຄງສ້າງຜິວສຳຜັດ. ຮູບນົກກະສາທີ່ກາງປີກຖືກສະຫຼັກນູນຢູ່ບ່າຂອງຂວດແລະຄອບຄຸມພື້ນຜິວຫຼາຍກວ່າ 320 ອົງສາ. ນົກກະສາມີຖານະສູງໃນວັດທະນະທຳຕາເວັນອອກ, ເຊິ່ງເປັນສັນຍາລັກຂອງຄວາມຊື່ສັດ, ຄວາມສະຫງ່າງາມ, ສຸຂະພາບແລະອາຍຸຍືນ. ຂວດມີເສັ້ນຜ່າສູນກາງ 90 ມິນລີແມັດ ແລະຄວາມສູງ 260 ມິນລີແມັດ. ຮູບຊົງທັນສະໄໝມີເປົ້າໝາຍເພື່ອດຶງດູດຄວາມສົນໃຈຂອງຜູ້ບໍລິໂພກລຸ້ນໜຸ່ມ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Wen Niang ຂວດເຫຼົ້າເຂົ້າເຫຼືອງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Wen Niang ຂວດເຫຼົ້າເຂົ້າເຫຼືອງ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Wen Niang ຂວດເຫຼົ້າເຂົ້າເຫຼືອງ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Diameter: 90mm
Height:260mm - ແທັກ
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- ເຕັກໂນໂລຊີການຜະລິດ
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- ການຄົ້ນຄວ້າ
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- ແຮງບັນດານໃຈ
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- ໄລຍະເວລາໂຄງການ
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- ຂັ້ນຕອນການດຳເນີນງານ
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- ສະມາຊິກທີມ
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - ເຄຣດິດຮູບພາບ
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
