ຜົນງານ Neon Nights ພື້ນທີ່ຂອງຜູ້ຈັດງານວາງສະແດງສິນຄ້າ ໂດຍ Hong Kong Trade Development Council ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບງານ ແລະ ກິດຈະກຳ.
ເງິນງານ· 2021
Neon Nights ພື້ນທີ່ຂອງຜູ້ຈັດງານວາງສະແດງສິນຄ້າ
ໂດຍ Hong Kong Trade Development Council
ລູກຄ້າ: Hong Kong Trade Development Council
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ງານ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #106406ການອອກແບບ
ກ່ຽວກັບ Neon Nights ພື້ນທີ່ຂອງຜູ້ຈັດງານວາງສະແດງສິນຄ້າ
Neon Nights ແມ່ນການອອກແບບກິດຈະກຳທີ່ສ້າງຂຶ້ນສຳລັບງານວາງສະແດງສິນຄ້າແຟຊັ່ນຢູ່ຮົງກົງ. ແນວຄວາມຄິດນີ້ໄດ້ປະສົມປະສານແນວໂນ້ມສີແຟຊັ່ນໃນປັດຈຸບັນເຂົ້າກັບຮູບລັກສະນະຂອງປ້າຍໄຟນີອອນຕາມຖະໜົນແບບຍ້ອນຍຸກຂອງຮົງກົງ. ໄດ້ອອກແບບ ສາມ ພື້ນທີ່. ການຕິດຕັ້ງຕ້ອນຮັບຕັ້ງຢູ່ທາງເຂົ້າຫຼັກຂອງສະຖານທີ່. ທາງເຂົ້າຂອງຫໍວາງສະແດງໄດ້ຮັບການປັບແຕ່ງໃຫ້ເຂົ້າກັນ. ພາຍໃນຫໍວາງສະແດງ, ພື້ນທີ່ອະເນກປະສົງຂະໜາດ 300 ຕາລາງແມັດ ຮອງຮັບການສະແດງແຟຊັ່ນ, ການສຳມະນາ ແລະ ການພົບປະແບບບໍ່ເປັນທາງການ. ໂຄງໂລຫະທີ່ມີລວດລາຍຕັດຂຶ້ນຮູບ, ແຜ່ນສີທີ່ມີໄຟສ່ອງດ້ານຫຼັງ ແລະ ປ້າຍແບບໄຟນີອອນ ໄດ້ສ້າງໃຫ້ເກີດຮູບລັກສະນະທີ່ມີຊີວິດຊີວາ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Neon Nights ພື້ນທີ່ຂອງຜູ້ຈັດງານວາງສະແດງສິນຄ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Neon Nights ພື້ນທີ່ຂອງຜູ້ຈັດງານວາງສະແດງສິນຄ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Neon Nights ພື້ນທີ່ຂອງຜູ້ຈັດງານວາງສະແດງສິນຄ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- ແທັກ
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- ເຕັກໂນໂລຊີການຜະລິດ
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- ການຄົ້ນຄວ້າ
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- ແຮງບັນດານໃຈ
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- ໄລຍະເວລາໂຄງການ
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- ຂັ້ນຕອນການດຳເນີນງານ
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- ສິດທິບັດ
- Copyrights belong to Hong Kong Trade Development Council, 2019
- ສະມາຊິກທີມ
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - ເຄຣດິດຮູບພາບ
- Hong Kong Trade Development Council
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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