ຜົນງານ Tongrentang Zhima Health ການອອກແບບພາຍໃນຮ້ານຄ້າປີກ ໂດຍ Yong Wong ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ.
ຄຳພາຍໃນ· 2021
Tongrentang Zhima Health ການອອກແບບພາຍໃນຮ້ານຄ້າປີກ
ໂດຍ Yong Wong
ລູກຄ້າ: Beijing Tongrentang Health
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ພາຍໃນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #108738ການອອກແບບ
ກ່ຽວກັບ Tongrentang Zhima Health ການອອກແບບພາຍໃນຮ້ານຄ້າປີກ
Tongrentang Zhima Health ແມ່ນຮ້ານປະສົບການທີ່ຕັ້ງຢູ່ນະຄອນປັກກິ່ງ. ຮ້ານດັ່ງກ່າວມີເນື້ອທີ່ 5000 ຕາແມັດ ໃນສາມຊັ້ນ. ຜະລິດຕະພັນເສີມອາຫານ, ອາຫານບຳລຸງ ແລະ ຜະລິດຕະພັນດູແລສຸຂະພາບ ທີ່ລວມມີເຕັກໂນໂລຊີດ້ານສຸຂະພາບ ຖືກນຳສະເໜີໄວ້ໃນບ່ອນດຽວ. ວັດສະດຸທີ່ມີຄວາມກົງກັນຂ້າມກັນໃນພື້ນທີ່ຂະໜາດໃຫຍ່ ເຊັ່ນ ໄມ້ແທ້ ແລະ ທອງເຫຼືອງ ຖືກນຳໃຊ້ໃນການຕົກແຕ່ງພາຍໃນ. ຈາກຊັ້ນລຸ່ມຂຶ້ນໄປ, ມີການນຳສະເໜີສີ່ຫົວຂໍ້ ຄື ການສອບຖາມ, ອາຫານ, ການພັກຟື້ນ ແລະ ການປິ່ນປົວ. ນອກຈາກນີ້ ຮ້ານຍັງເປັນພື້ນທີ່ສັງຄົມທີ່ສະດວກສະບາຍສຳລັບລູກຄ້າອີກດ້ວຍ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Tongrentang Zhima Health ການອອກແບບພາຍໃນຮ້ານຄ້າປີກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Tongrentang Zhima Health ການອອກແບບພາຍໃນຮ້ານຄ້າປີກ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Tongrentang Zhima Health ການອອກແບບພາຍໃນຮ້ານຄ້າປີກ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- 5000 square meters, 3 floors
- ແທັກ
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- ເຕັກໂນໂລຊີການຜະລິດ
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- ການຄົ້ນຄວ້າ
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - ແຮງບັນດານໃຈ
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- ໄລຍະເວລາໂຄງການ
- This project started in May 2019 and finished in December 2019 in Beijing.
- ຂັ້ນຕອນການດຳເນີນງານ
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - ສະມາຊິກທີມ
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- ເຄຣດິດຮູບພາບ
- Beijing Wuxiang Space Architecture Design
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
