ຜົນງານ The Treasure of Zbojniks ປ້າຍຕິດຂວດ ໂດຍ Sasha Sharavarau ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ຄຳບັນຈຸພັນ· 2022
The Treasure of Zbojniks ປ້າຍຕິດຂວດ
ໂດຍ Sasha Sharavarau
ລູກຄ້າ: St. Nicolaus (client company); Zbojnicka (brand)
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #127368ການອອກແບບ
ກ່ຽວກັບ The Treasure of Zbojniks ປ້າຍຕິດຂວດ
The Treasure of Zbojniks ແມ່ນການອອກແບບປ້າຍສະຫຼາກສຳລັບເຫຼົ້າກັ່ນຈາກໝາກໄມ້ Zbojnicka. ຄຳວ່າ Zbojnicka ໃນພາສາສະໂລວັກ ໝາຍເຖິງສິ່ງທີ່ເປັນຂອງ Zbojnik. Zbojniks ແມ່ນພວກໂຈນທີ່ເຂົ້າຮ່ວມການລຸກຮືຂຶ້ນຕໍ່ຕ້ານລະບອບຂ້າທາດຕິດດິນ ແລະ ຜູ້ຄົນເຊື່ອວ່າພວກເຂົາໄດ້ເຊື່ອງຊັບສົມບັດໄວ້ໃນພູຜາຂອງສະໂລວາເກຍ. ປ້າຍສະຫຼາກນີ້ນຳສະເໜີເຫຼົ້າກັ່ນເປັນຄືກັບຊັບສົມບັດຂອງ Zbojniks. ພູ Velky Rozsutec ຖືກສະແດງຢູ່ດ້ານເທິງ ແລະ ລວດລາຍປະດັບແບບສະໂລວັກຈາກຫຼາຍພາກພື້ນເປັນກອບອ້ອມການອອກແບບ. ພາບປະກອບແບບແກະສະຫຼັກຖືກພິມດ້ວຍສອງສີໃສ່ເຈ້ຍສີຄີມດ້ານທີ່ມີພື້ນຜິວນຸ້ມນວນ. ຊື່ຜະລິດຕະພັນຖືກຕົກແຕ່ງດ້ວຍການປັ໊ມນູນສີຄຳ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
The Treasure of Zbojniks ປ້າຍຕິດຂວດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. The Treasure of Zbojniks ປ້າຍຕິດຂວດ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. The Treasure of Zbojniks ປ້າຍຕິດຂວດ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- ແທັກ
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- ເຕັກໂນໂລຊີການຜະລິດ
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- ແຮງບັນດານໃຈ
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- ໄລຍະເວລາໂຄງການ
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- ຂັ້ນຕອນການດຳເນີນງານ
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- ສະມາຊິກທີມ
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - ເຄຣດິດຮູບພາບ
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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