ຜົນງານ Amaro ຮ້ານຊີວິດ ໂດຍ Leticia Nobell ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ.
ເງິນພາຍໃນ· 2022
Amaro ຮ້ານຊີວິດ
ໂດຍ Leticia Nobell
ລູກຄ້າ: Amaro
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ພາຍໃນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #131705ການອອກແບບ
ກ່ຽວກັບ Amaro ຮ້ານຊີວິດ
ຮ້ານຄ້າທາງກາຍະພາບ Amaro ໃໝ່ສະທ້ອນເຖິງຍີ່ຫໍ້ວິຖີຊີວິດປາຍທາງ, ເຊື່ອມຕໍ່ຜູ້ຍິງກັບແຟຊັນ, ການອອກແບບ, ເທັກໂນໂລຍີ, ຄວາມງາມ ແລະສຸຂະພາບໃນປະເພດຕ່າງໆພາຍໃນຮູບແບບທີ່ມີນໍ້າ. ເສັ້ນໂຄ້ງແລະສາຍຂອງຜູ້ຍິງ, ຄວາມລຽບງ່າຍໃນວັດຖຸດິບແລະການລວມຕົວຂອງທໍາມະຊາດໄດ້ດົນໃຈການອອກແບບນີ້, ບ່ອນທີ່ລູກຄ້າຈະຮູ້ສຶກຍິນດີຕ້ອນຮັບແລະມ່ວນຊື່ນໃນພື້ນທີ່, ໃນເວລາດຽວກັນ, ຫນ້ອຍແລະອຸດົມສົມບູນ, ເຕັກໂນໂລຢີແລະສະດວກສະບາຍ, ທັນສະໄຫມແລະອົບອຸ່ນ, ຫັນກົງກັນຂ້າມເຂົ້າໄປໃນການເສີມ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Amaro ຮ້ານຊີວິດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Amaro ຮ້ານຊີວິດ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Amaro ຮ້ານຊີວິດ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Total floor area is 1300 square meters
- ແທັກ
- Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
- ເຕັກໂນໂລຊີການຜະລິດ
- The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
- ການຄົ້ນຄວ້າ
- We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
- ແຮງບັນດານໃຈ
- Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
- ໄລຍະເວລາໂຄງການ
- The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
- ຂັ້ນຕອນການດຳເນີນງານ
- The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
- ສະມາຊິກທີມ
- Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas - ເຄຣດິດຮູບພາບ
- Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
