ຜົນງານ Galaxy Command HQ of ACG ຮ້ານຄ້າຫຼັກ (Flagship Store) ໂດຍ Rich Honour International Designs Co., Ltd ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ.
ທອງສຳລິດພາຍໃນ· 2022
Galaxy Command HQ of ACG ຮ້ານຄ້າຫຼັກ (Flagship Store)
ໂດຍ Rich Honour International Designs Co., Ltd
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ພາຍໃນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #137142ການອອກແບບ
ກ່ຽວກັບ Galaxy Command HQ of ACG ຮ້ານຄ້າຫຼັກ (Flagship Store)
ຫ້ອງບັນຊາການກາລາກຊີ (Galaxy Command HQ) ຂອງ ACG ແມ່ນຮ້ານຄ້າຫຼັກໃນນະຄອນໄທເປ, ໄຕ້ຫວັນ, ມີເນື້ອທີ່ 232 ຕາລາງແມັດ ຕັ້ງຢູ່ຊັ້ນໜຶ່ງຂອງຫ້າງສັບພະສິນຄ້າ. ຮ້ານຄ້ານີ້ນຳສະເໜີສິນຄ້າກ່ຽວກັບອານິເມະ, ກາຕູນ ແລະ ເກມຜ່ານການອອກແບບຜັງທີ່ເລົ່າເລື່ອງ ແທນທີ່ຈະຈັດຕາມຍີ່ຫໍ້. ເສັ້ນທາງຂອງລູກຄ້າຈະຜ່ານ 5 ໂຊນ: ລ໊ອບບີ້ສຳລັບການສະແດງພິເສດ, ພະແນກຕ້ອນຮັບສຳລັບບໍລິການລູກຄ້າ, ສູນອາວຸດສຳລັບເຄື່ອງປະດັບຕົວລະຄອນ, ຫ້ອງມິວເຊ (Muse Room) ເປັນພື້ນທີ່ເຊື່ອມຕໍ່, ແລະ ພື້ນທີ່ພາຍນອກທີ່ອອກແບບໃຫ້ຄືກັບອຸໂມງເມືອງທີ່ສະທ້ອນແສງ. ພາບກາຕູນ, ວັດສະດຸສະທ້ອນແສງ ແລະ ສີສັນເຂັ້ມແຂງ ຊ່ວຍສ້າງຄວາມຮູ້ສຶກຂອງໂລກທີ່ຊ້ອນທັບກັນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Galaxy Command HQ of ACG ຮ້ານຄ້າຫຼັກ (Flagship Store) ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Galaxy Command HQ of ACG ຮ້ານຄ້າຫຼັກ (Flagship Store) ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Galaxy Command HQ of ACG ຮ້ານຄ້າຫຼັກ (Flagship Store) ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- ແທັກ
- ACG, MAG, E-Muse
- ເຕັກໂນໂລຊີການຜະລິດ
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- ການຄົ້ນຄວ້າ
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- ແຮງບັນດານໃຈ
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - ໄລຍະເວລາໂຄງການ
- Oct.2020~May.2021 in Taipei, Taiwan.
- ຂັ້ນຕອນການດຳເນີນງານ
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- ສະມາຊິກທີມ
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
