ຜົນງານ Tathra Eco Camp ຕົວຕົນຂອງຍີ່ຫໍ້ ໂດຍ Amanda Dempster ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເຫຼັກກຣາຟິກ· 2023
Tathra Eco Camp ຕົວຕົນຂອງຍີ່ຫໍ້
ໂດຍ Amanda Dempster
ລູກຄ້າ: Amanda Dempster
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #142725ການອອກແບບ
ກ່ຽວກັບ Tathra Eco Camp ຕົວຕົນຂອງຍີ່ຫໍ້
ຫຼັງຈາກຖືກທໍາລາຍໃນໄຟໄຫມ້ປ່າຂອງອົດສະຕາລີທີ່ຮ້າຍກາດ, Tathra Eco Camp ຕ້ອງການຕົວຕົນທີ່ເປັນສັນຍາລັກທີ່ບອກເລື່ອງຂອງການຟື້ນຟູຄືນໃຫມ່, ປະຫວັດສາດ, ແລະການດູດຊຶມທໍາມະຊາດ. ເຈົ້າຂອງໄດ້ຊອກຫາຊຸດຍີ່ຫໍ້ທີ່ຈະສ້າງບົດເລື່ອງທີ່ເປັນເອກະລັກສະເພາະຂອງດິນແດນ ພ້ອມທັງໃຫ້ກຽດເຖິງຄວາມສຳຄັນທາງດ້ານວັດທະນະທຳ ແລະ ຄວາມມຸ່ງໝັ້ນຂອງເຂົາເຈົ້າໃນການທ່ອງທ່ຽວແບບອະນຸລັກ. ຮູບແບບຍີ່ຫໍ້ ແລະການສະແດງຜົນອອກມາແມ່ນສະທ້ອນເຖິງການດຶງດູດທໍາມະຊາດຂອງຄ້າຍ ແລະ ສະແດງຄວາມຊົມເຊີຍຕໍ່ພູມສັນຖານທີ່ປ່ຽນແປງໃໝ່ດ້ວຍວົງແຫວນຕົ້ນໄມ້ທີ່ເປັນສັນຍາລັກ ແລະຮູບແບບສີສັນທີ່ເປັນເອກະລັກທີ່ເປັນສັນຍາລັກຂອງການເຕີບໂຕ, ປະຫວັດສາດ ແລະການຟື້ນຟູຂອງປາຍທາງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Tathra Eco Camp ຕົວຕົນຂອງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Tathra Eco Camp ຕົວຕົນຂອງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Tathra Eco Camp ຕົວຕົນຂອງຍີ່ຫໍ້ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - ແທັກ
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- ເຕັກໂນໂລຊີການຜະລິດ
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- ການຄົ້ນຄວ້າ
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- ແຮງບັນດານໃຈ
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - ໄລຍະເວລາໂຄງການ
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- ຂັ້ນຕອນການດຳເນີນງານ
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- ສິດທິບັດ
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- ສະມາຊິກທີມ
- Amanda Dempster
- ເຄຣດິດຮູບພາບ
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
