ຜົນງານ Haocailou ການອອກແບບພາຍໃນຮ້ານອາຫານ ໂດຍ Sig Studio ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ.
ເງິນພາຍໃນ· 2023
Haocailou ການອອກແບບພາຍໃນຮ້ານອາຫານ
ໂດຍ Sig Studio
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ພາຍໃນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #143404ການອອກແບບ
ກ່ຽວກັບ Haocailou ການອອກແບບພາຍໃນຮ້ານອາຫານ
Haocailou ແມ່ນການອອກແບບພາຍໃນຮ້ານອາຫານທີ່ນຳສະເໜີວັດທະນະທຳຂອງ Shunde. ໃນວັດທະນະທຳ Shunde, ຄຳວ່າ Haocai ໝາຍເຖິງໂຊກດີ, ຄວາມມ່ວນຊື່ນສະຫຼອງ ແລະ ສີສັນອັນອຸດົມສົມບູນ. ໂຄງການນີ້ໃຊ້ໂຄມໄຟຫຼາຍດວງ, ສີສັນແບບດັ້ງເດີມ ແລະ ວັດສະດຸທີ່ຊ້ອນເປັນຊັ້ນໆ ເພື່ອສ້າງບັນຍາກາດທີ່ມີຊີວິດຊີວາ. ນົກຟີນິກ ເຊິ່ງເປັນສັນຍາລັກຂອງໂຊກລາບ ແລະ ເປັນຊື່ຫຼິ້ນທ້ອງຖິ່ນຂອງ Shunde ແມ່ນຫົວຂໍ້ຫຼັກຂອງການອອກແບບ. ຂັ້ນໄດສີເຫຼືອງ ພ້ອມດ້ວຍຮາວຈັບທີ່ເຮັດໜ້າທີ່ເປັນຄານຄໍ້າ ນຳພາໄປສູ່ບາທີ່ຢູ່ດ້ານເທິງມີເຮືອນົກຟີນິກສອງຊັ້ນ ເຊິ່ງຍັງໃຊ້ເກັບເຫຼົ້າແວງອີກດ້ວຍ. ຫ້ອງສ່ວນຕົວຢູ່ຊັ້ນສາມ ເຮັດໃຫ້ນຶກເຖິງໂຄມໄຟຮູບປາແບບດັ້ງເດີມ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Haocailou ການອອກແບບພາຍໃນຮ້ານອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Haocailou ການອອກແບບພາຍໃນຮ້ານອາຫານ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Haocailou ການອອກແບບພາຍໃນຮ້ານອາຫານ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- How to highlight Shunde culture and attract young people is the difficulty.
In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.
Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- The project area is 542sqm.
- ແທັກ
- Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
- ເຕັກໂນໂລຊີການຜະລິດ
- Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.
The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - ການຄົ້ນຄວ້າ
- Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. - ແຮງບັນດານໃຈ
- A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.
We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.
Innovations on construction technology, dining experience and floor plan as well. - ໄລຍະເວລາໂຄງການ
- The project located in Fengshengli SH started in July 2021 and finished in December 2021.
- ຂັ້ນຕອນການດຳເນີນງານ
- Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - ສິດທິບັດ
- Copyrights belong to SIG Studio,2021.
- ສະມາຊິກທີມ
- Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng - ເຄຣດິດຮູບພາບ
- Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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