ຜົນງານ AI Conversational Banking ແອັບພລິເຄຊັນທະນາຄານມືຖື ໂດຍ Uxda ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບເທັກໂນໂລຊີມືຖື, ແອັບພລິເຄຊັ່ນ ແລະ ຊອບແວ.
ຄຳມືຖື· 2023
AI Conversational Banking ແອັບພລິເຄຊັນທະນາຄານມືຖື
ໂດຍ Uxda
ລູກຄ້າ: Uxda
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ມືຖື
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #148799ການອອກແບບ
ກ່ຽວກັບ AI Conversational Banking ແອັບພລິເຄຊັນທະນາຄານມືຖື
Bella ແມ່ນແອັບພລິເຄຊັນທະນາຄານມືຖືທີ່ອີງໃສ່ອິນເຕີເຟດແບບການສົນທະນາ. ບໍລິການທະນາຄານຖືກສະໜອງໃຫ້ຜ່ານການສົນທະນາຂໍ້ຄວາມ ແລະ ຄຳສັ່ງສຽງ ແທນທີ່ຈະເປັນເມນູ ແລະ ປຸ່ມຕ່າງໆ. ລູກຄ້າສາມາດກວດເບິ່ງຍອດເງິນໃນບັນຊີ, ຊຳລະເງິນ, ອອມເງິນ, ລົງທຶນ, ບໍລິຈາກ ແລະ ຂໍຄຳແນະນຳດ້ານການເງິນ ໂດຍການພິມ ຫຼື ເວົ້າຄຳສັ່ງງ່າຍໆ. ແອັບພລິເຄຊັນຈະຢືນຢັນແຕ່ລະຄຳຮ້ອງຂໍກ່ອນທີ່ຈະດຳເນີນການ, ແລະ ຜູ້ຊ່ວຍສະເໝືອນຈິງຍັງສະໜັບສະໜູນກິດຈະກຳການໃຊ້ຊີວິດທີ່ກ່ຽວຂ້ອງ. ການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອເຮັດໃຫ້ການທະນາຄານເປັນທຳມະຊາດ, ເຂົ້າເຖິງໄດ້ງ່າຍ ແລະ ສະດວກສະບາຍຫຼາຍຂຶ້ນສຳລັບການໃຊ້ງານປະຈຳວັນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
AI Conversational Banking ແອັບພລິເຄຊັນທະນາຄານມືຖື ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. AI Conversational Banking ແອັບພລິເຄຊັນທະນາຄານມືຖື ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. AI Conversational Banking ແອັບພລິເຄຊັນທະນາຄານມືຖື ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
- ແທັກ
- mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
- ເຕັກໂນໂລຊີການຜະລິດ
- Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
- ການຄົ້ນຄວ້າ
- Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
- ແຮງບັນດານໃຈ
- AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
- ໄລຍະເວລາໂຄງການ
- Project started in November 2019 and finished in November 2020
- ຂັ້ນຕອນການດຳເນີນງານ
- As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
- ສະມາຊິກທີມ
- Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer - ເຄຣດິດຮູບພາບ
- UXDA LLC
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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