ຜົນງານ Ride on the Right Track ແຄມເປນສື່ໂຊຊຽວມີເດຍ ໂດຍ Tai Yuan Chiou and Chien Chun Feng ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.
ທອງສຳລິດການໂຄສະນາ· 2023
Ride on the Right Track ແຄມເປນສື່ໂຊຊຽວມີເດຍ
ໂດຍ Tai Yuan Chiou and Chien Chun Feng
ລູກຄ້າ: Momentum Bikes
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ການໂຄສະນາ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #149139ການອອກແບບ
ກ່ຽວກັບ Ride on the Right Track ແຄມເປນສື່ໂຊຊຽວມີເດຍ
Ride on the Right Track ແມ່ນແຄມເປນສື່ໂຊຊຽວມີເດຍທີ່ສ້າງຂຶ້ນສຳລັບແບຣນຈັກຍານ ເພື່ອສົ່ງເສີມນິໄສປະຈຳວັນທີ່ຍືນຍົງ. ແຄມເປນນີ້ນຳໃຊ້ພາບປະກອບແບບອົງແກນິກ, ໂຕນສີຂຽວ, ພາບທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກພືດ ແລະ ຂໍ້ຄວາມທີ່ເປັນມິດ ເພື່ອເຮັດໃຫ້ແນວຄິດຄວາມຍືນຍົງເຂົ້າເຖິງໄດ້ງ່າຍ. ເນື້ອຫາປະກອບມີ ອິນໂຟກຣາຟິກຄວາມຮູ້ສະໜຸກໆ, ສະຕິກເກີສະຕໍຣີສຳລັບອິນສະຕາແກຣມ ແລະ ເຟສບຸກ, ງານຖ່າຍທອດສົດ ແລະ ຟິວເຕີສຳລັບໂຊຊຽວມີເດຍ. ວິທີການເດີນທາງທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ ແລະ ການເຮັດກະສິກຳໃນຕົວເມືອງໄດ້ຮັບການສົ່ງເສີມຜ່ານການກະທຳນ້ອຍໆ ແລະ ງ່າຍດາຍ. ເປົ້າໝາຍແມ່ນເພື່ອສ້າງຜົນກະທົບຮ່ວມກັນທີ່ເກີດຈາກທາງເລືອກໃນຊີວິດປະຈຳວັນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Ride on the Right Track ແຄມເປນສື່ໂຊຊຽວມີເດຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Ride on the Right Track ແຄມເປນສື່ໂຊຊຽວມີເດຍ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Ride on the Right Track ແຄມເປນສື່ໂຊຊຽວມີເດຍ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- ແທັກ
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- ເຕັກໂນໂລຊີການຜະລິດ
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- ການຄົ້ນຄວ້າ
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- ແຮງບັນດານໃຈ
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- ໄລຍະເວລາໂຄງການ
- The project started in April and ended in May 2022 in North America and Europe.
- ຂັ້ນຕອນການດຳເນີນງານ
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- ສິດທິບັດ
- Copyrights belong to Momentum Bike, 2023.
- ສະມາຊິກທີມ
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - ເຄຣດິດຮູບພາບ
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
