ຜົນງານ Cosmos Datong ການອອກແບບບັນຈຸພັນອາຫານ ໂດຍ YeZhang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເງິນກຣາຟິກ· 2024
Cosmos Datong ການອອກແບບບັນຈຸພັນອາຫານ
ໂດຍ YeZhang
ລູກຄ້າ: Beijing Jiaotong University
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #158800ການອອກແບບ
ກ່ຽວກັບ Cosmos Datong ການອອກແບບບັນຈຸພັນອາຫານ
Cosmos Datong ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຍີ່ຫໍ້ເຂົ້າໜົມທ້ອງຖິ່ນຈາກເມືອງບູຮານຕ້າຖົງ ໃນແຂວງຊານຊີ ປະເທດຈີນ. ພາບປະກອບຕາມຫົວຂໍ້ສີ່ຊຸດສະແດງໃຫ້ເຫັນລັກສະນະທາງປະຫວັດສາດຂອງເມືອງໃນຍຸກສະໄໝຕ່າງໆ. ພາບປະກອບເຫຼົ່ານີ້ປະສົມປະສານລວດລາຍພື້ນເມືອງທ້ອງຖິ່ນເຂົ້າກັບຄວາມງາມແບບຕາເວັນອອກຂອງສະໄຕລ໌ຈີນໃໝ່ ແລະ ນຳໃຊ້ໂທນສີດັ້ງເດີມຂອງການສະແດງຫຸ່ນເງົາຊານຊີ. ກ່ອງດ້ານນອກເຮັດຈາກກະດາດແຂງທີ່ເຄືອບ UV ແບບລຽບ ພ້ອມຕົວອັກສອນປັ໊ມຮ້ອນ ແລະ ຂອບຕັດດ້ວຍແມ່ພິມ. ກ່ອງຂອງຂວັນນີ້ບັນຈຸກ່ອງນ້ອຍສາມກ່ອງ ແລະ ມີຈຸດປະສົງສຳລັບໂອກາດງານບຸນສະເຫຼີມສະຫຼອງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Cosmos Datong ການອອກແບບບັນຈຸພັນອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Cosmos Datong ການອອກແບບບັນຈຸພັນອາຫານ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Cosmos Datong ການອອກແບບບັນຈຸພັນອາຫານ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm - ແທັກ
- local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
- ເຕັກໂນໂລຊີການຜະລິດ
- GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
- ການຄົ້ນຄວ້າ
- Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group. - ແຮງບັນດານໃຈ
- "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection. - ໄລຍະເວລາໂຄງການ
- The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
- ຂັ້ນຕອນການດຳເນີນງານ
- This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
- ສິດທິບັດ
- This work is all original images not copyrighted.
- ສະມາຊິກທີມ
- Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang - ເຄຣດິດຮູບພາບ
- This work is all original images not copyrighted.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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