ຜົນງານ 128 Bpm ການຫຸ້ມຫໍ່ເຫຼົ້າຈິນ ໂດຍ Ximena Ureta ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ຄຳບັນຈຸພັນ· 2025
128 Bpm ການຫຸ້ມຫໍ່ເຫຼົ້າຈິນ
ໂດຍ Ximena Ureta
ລູກຄ້າ: Contraseña Magazine
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #165216ການອອກແບບ
ກ່ຽວກັບ 128 Bpm ການຫຸ້ມຫໍ່ເຫຼົ້າຈິນ
128 Bpm ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ ແລະ ປ້າຍສະຫຼາກສຳລັບຂວດເຫຼົ້າຈິນ. ຊື່ນີ້ໝາຍເຖິງຈັງຫວະດົນຕີ 128 ຈັງຫວະຕໍ່ນາທີ ເຊິ່ງເປັນອັດຕາທີ່ກ່ຽວພັນກັບຈັງຫວະຂອງຫົວໃຈທີ່ມີຄວາມສຸກ. ແນວຄວາມຄິດນີ້ອີງໃສ່ດົນຕີບລູສ໌ (Blues) ເຊິ່ງເປັນປະເພດດົນຕີທີ່ສ້າງຮູບແບບໃຫ້ແກ່ດົນຕີຫຼາຍແນວໃນເວລາຕໍ່ມາ. ນົກເປັນຕົວແທນຂອງການເດີນທາງຂອງດົນຕີຜ່ານປະຫວັດສາດ ແລະ ຍັງເປັນຜູ້ເກັບເອົາພືດສະໝຸນໄພທີ່ໃຊ້ໃນເຫຼົ້າຈິນອີກດ້ວຍ. ປີກໝາຍເຖິງອິດສະລະພາບໃນການສ້າງສັນ. ປ້າຍສະຫຼາກດ້ານໜ້າ ແລະ ດ້ານຫຼັງພິມລົງເທິງເຈ້ຍຝ້າຍແບບກາວຕິດເອງ ທີ່ມີຜິວສຳຜັດດ້ານ ນຸ້ມນວນຄືກຳມະຍີ່. ຟອຍຄຳ, ການເຄືອບເງົາ, ການປັມນູນ ແລະ ການປັມເລິກ ເຮັດໃຫ້ການອອກແບບນີ້ສົມບູນແບບ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
128 Bpm ການຫຸ້ມຫໍ່ເຫຼົ້າຈິນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. 128 Bpm ການຫຸ້ມຫໍ່ເຫຼົ້າຈິນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. 128 Bpm ການຫຸ້ມຫໍ່ເຫຼົ້າຈິນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- ແທັກ
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- ເຕັກໂນໂລຊີການຜະລິດ
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- ການຄົ້ນຄວ້າ
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - ແຮງບັນດານໃຈ
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - ໄລຍະເວລາໂຄງການ
- 128 Bpm was launched in Chile on September 4, 2024.
- ຂັ້ນຕອນການດຳເນີນງານ
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- ສະມາຊິກທີມ
- Art Direction and Design: Ximena Ureta
- ເຄຣດິດຮູບພາບ
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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