ຜົນງານ Huashan Rock Art Festival ອັດຕະລັກທາງສາຍຕາຂອງງານເທດສະການ ໂດຍ Lin Shi, Yan Huang and Hongmei Wu ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2026
Huashan Rock Art Festival ອັດຕະລັກທາງສາຍຕາຂອງງານເທດສະການ
ໂດຍ Lin Shi, Yan Huang and Hongmei Wu
ລູກຄ້າ: Zhejiang Sci-Tech University
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #180050ການອອກແບບ
ກ່ຽວກັບ Huashan Rock Art Festival ອັດຕະລັກທາງສາຍຕາຂອງງານເທດສະການ
Huashan Rock Art Festival ແມ່ນລະບົບອັດຕະລັກທາງສາຍຕາທີ່ສ້າງຂຶ້ນສຳລັບງານເທດສະການວັດທະນະທຳໃນເມືອງຊົງຈົ່ວ ແຂວງກວາງຊີ ປະເທດຈີນ. ອັດຕະລັກນີ້ໄດ້ປ່ຽນຮູບພາບໂບຮານຈາກແຫຼ່ງສິລະປະຫີນຜາຮວາຊານໃຫ້ກາຍເປັນກຣາຟິກເລຂາຄະນິດແບບລຽບງ່າຍ. ໂທນສີຂາວດຳ ແລະ ພື້ນຜິວທີ່ມີໂຄງສ້າງເນື້ອສຳຜັດ ຊວນໃຫ້ນຶກເຖິງການຖູພິມຈາກຫີນ ແລະ ຫີນຜາທີ່ຜ່ານການເຊາະເຈື່ອນຕາມກາລະເວລາ. ໂປສເຕີຖືກອອກແບບທັງໃນຮູບແບບແນວນອນ ແລະ ແນວຕັ້ງ ສຳລັບການພິມຂະໜາດນ້ອຍ ແລະ ການສະແດງກາງແຈ້ງຂະໜາດໃຫຍ່. ການນຳໃຊ້ໃນຮູບແບບສິ່ງພິມແມ່ນໃຊ້ວັດສະດຸຣີໄຊເຄິນ ແລະ ນ້ຳໝຶກຈາກພືດ. ຈຸດປະສົງແມ່ນເພື່ອເຮັດໃຫ້ມໍລະດົກໂບຮານມີຄວາມຊັດເຈນ ແລະ ເຂົ້າເຖິງໄດ້ງ່າຍສຳລັບຜູ້ຊົມຍຸກປັດຈຸບັນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Huashan Rock Art Festival ອັດຕະລັກທາງສາຍຕາຂອງງານເທດສະການ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Huashan Rock Art Festival ອັດຕະລັກທາງສາຍຕາຂອງງານເທດສະການ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Huashan Rock Art Festival ອັດຕະລັກທາງສາຍຕາຂອງງານເທດສະການ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- For design/small posters:
Horizontal (landscape): 370mm (width) x 210mm (height)
Vertical (portrait): 210mm (width) x 297mm (height)
For larger outdoor displays:
Horizontal (landscape): 1200mm (width) x 680mm (height)
Vertical (portrait): 600mm (width) x 900mm (height) - ແທັກ
- Art Festival, Huashan, Exhibition Branding
- ເຕັກໂນໂລຊີການຜະລິດ
- The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
- ການຄົ້ນຄວ້າ
- Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts. - ແຮງບັນດານໃຈ
- The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
- ໄລຍະເວລາໂຄງການ
- The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
- ຂັ້ນຕອນການດຳເນີນງານ
- This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
- ສະມາຊິກທີມ
- Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu - ເຄຣດິດຮູບພາບ
- Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
