ຜົນງານ Tao Hua Ji ບັນຈຸພັນກ່ອງຂອງຂວັນ ໂດຍ Zhou Jingkuan ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2026
Tao Hua Ji ບັນຈຸພັນກ່ອງຂອງຂວັນ
ໂດຍ Zhou Jingkuan
ລູກຄ້າ: Dong'e E Jiao
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #181701ການອອກແບບ
ກ່ຽວກັບ Tao Hua Ji ບັນຈຸພັນກ່ອງຂອງຂວັນ
Tao Hua Ji ແມ່ນການອອກແບບບັນຈຸພັນກ່ອງຂອງຂວັນສຳລັບອາຫານຫວ່າງທີ່ຊ່ວຍບຳລຸງຜິວພັນ ແລະ ແນໃສ່ກຸ່ມເປົ້າໝາຍແມ່ຍິງ. ດອກທໍ້ສີບົວທີ່ບານແບບສາມມິຕິເປັນອົງປະກອບທາງສາຍຕາຫຼັກ ເຊິ່ງສະທ້ອນເຖິງຊື່ແບຣນ ແລະ ຊັບສິນທາງສາຍຕາຂອງແບຣນ. ການພິມທອງເຄືອບ ແລະ ການພິມນູນເຮັດໃຫ້ກີບດອກມີພື້ນຜິວທີ່ເປັນຊັ້ນໆ ເຊິ່ງສາມາດເຫັນໄດ້ຈາກໄລຍະໄກເທິງຊັ້ນວາງສິນຄ້າທີ່ແອອັດ. ຫູຈັບຊ່ວຍໃຫ້ຖືໄດ້ງ່າຍ ດັ່ງນັ້ນກ່ອງນີ້ຈຶ່ງເໝາະສົມກັບການມອບເປັນຂອງຂວັນ. ພາຍໃນ, ຊັ້ນ PET ໂປ່ງໃສຖືກພິມດ້ວຍລວດລາຍ ແລະ ຄຸນສົມບັດຫຼັກຂອງຜະລິດຕະພັນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Tao Hua Ji ບັນຈຸພັນກ່ອງຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Tao Hua Ji ບັນຈຸພັນກ່ອງຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Tao Hua Ji ບັນຈຸພັນກ່ອງຂອງຂວັນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 430*100*255mm
- ແທັກ
- TAO HUA JI
- ເຕັກໂນໂລຊີການຜະລິດ
- The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
- ການຄົ້ນຄວ້າ
- The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
- ແຮງບັນດານໃຈ
- The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users. - ໄລຍະເວລາໂຄງການ
- This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
- ຂັ້ນຕອນການດຳເນີນງານ
- The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
- ສິດທິບັດ
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- ສະມາຊິກທີມ
- Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang - ເຄຣດິດຮູບພາບ
- Zhou Jingkuan（Creator）
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ການອອກແບບທີ່ກ່ຽວຂ້ອງ
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