ຜົນງານ Happy Ginger Ale ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ໂດຍ Wen Liu and Jiayi Sun ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2020
Happy Ginger Ale ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ
ລູກຄ້າ: Shenzhen Oracle Creative Design Co., Ltd
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #88703ການອອກແບບ
ກ່ຽວກັບ Happy Ginger Ale ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ
Happy Ginger Ale ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຄື່ອງດື່ມຂິງທີ່ຂາຍໃນກະປ໋ອງອາລູມິນຽມ. ແຕ່ລະກະປ໋ອງມີຄວາມຍາວ 115 ມິນລິແມັດ, ຄວາມກວ້າງ 66 ມິນລິແມັດ ແລະ ຄວາມສູງ 66 ມິນລິແມັດ. ພາບຫຼັກແມ່ນຮູບແຕ້ມດ້ວຍມືຂອງສີ່ຕົວລະຄອນທີ່ມີຊື່ວ່າ Ginger Man, Ginger Lady, Ginger Grandma ແລະ Ginger Kid. ຮູບທັງສີ່ຕົວແທນໃຫ້ຜູ້ຊາຍ, ຜູ້ຍິງ, ຜູ້ສູງອາຍຸ ແລະ ເດັກນ້ອຍ. ແຕ່ລະຕົວລະຄອນຖືກະປ໋ອງ ແລະ ສະແດງອອກສີໜ້າພໍໃຈ. ຮູບແບບທີ່ລຽບງ່າຍ ແລະ ມີຊີວິດຊີວາ ມີຈຸດປະສົງເພື່ອສ້າງການເຊື່ອມຕໍ່ທາງອາລົມ ແລະ ເຊື້ອເຊີນຜູ້ບໍລິໂພກໃຫ້ໄດ້ຊີມລົດຊາດຂິງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Happy Ginger Ale ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Happy Ginger Ale ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Happy Ginger Ale ຫນ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The packaging size is 115mm in length, 66mm in width and 66mm in height.
- ແທັກ
- Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
- ເຕັກໂນໂລຊີການຜະລິດ
- The design material is made of aluminum can.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
- ການຄົ້ນຄວ້າ
- Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
- ແຮງບັນດານໃຈ
- The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
- ໄລຍະເວລາໂຄງການ
- The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
- ຂັ້ນຕອນການດຳເນີນງານ
- The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
- ສະມາຊິກທີມ
- Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang - ເຄຣດິດຮູບພາບ
- Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
