ຜົນງານ Digital Design Days ອັດຕະລັກສະນະຂອງແບຣນ ໂດຍ Jekyll & Hyde ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2020
Digital Design Days ອັດຕະລັກສະນະຂອງແບຣນ
ໂດຍ Jekyll & Hyde
ລູກຄ້າ: Digital Design Days
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #89836ການອອກແບບ
ກ່ຽວກັບ Digital Design Days ອັດຕະລັກສະນະຂອງແບຣນ
Digital Design Days ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບງານອີເວັນອອກແບບດິຈິຕອນລະດັບສາກົນ. ໂລໂກ້ແມ່ນສັນຍາລັກແບບຕອບສະໜອງ (responsive) ທີ່ປັບຕົວເຂົ້າກັບຂະໜາດການນຳໃຊ້ໂດຍການປ່ຽນແປງຄວາມຖີ່ຂອງອົງປະກອບດ່ຽວທີ່ປະກອບກັນຂຶ້ນເປັນໂລໂກ້. ຕົວອັກສອນ D ຖືກສ້າງຂຶ້ນຈາກອົງປະກອບເຫຼົ່ານີ້ ເຊິ່ງສະແດງເຖິງແສງສະຫວ່າງ, ພະລັງງານ ແລະ ການເຄື່ອນໄຫວ. ຊຸດສີເກົ້າສີຖືກນຳໃຊ້ເພື່ອສະແດງເຖິງແຕ່ລະຄັ້ງຂອງງານ ແລະ ແຕ່ລະປະເທດ, ໃນຂະນະທີ່ເວີຊັນເສັ້ນ (line version) ຮອງຮັບການນຳໃຊ້ແບບຂາວ-ດຳ. ອັດຕະລັກສະນະນີ້ສາມາດນຳໃຊ້ໄດ້ທັງໃນສື່ດິຈິຕອນ ແລະ ສິ່ງພິມ, ທັງໃນຂະໜາດນ້ອຍ ແລະ ຂະໜາດໃຫຍ່.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Digital Design Days ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Digital Design Days ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Digital Design Days ອັດຕະລັກສະນະຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- ແທັກ
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- ເຕັກໂນໂລຊີການຜະລິດ
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- ການຄົ້ນຄວ້າ
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- ແຮງບັນດານໃຈ
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- ໄລຍະເວລາໂຄງການ
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- ຂັ້ນຕອນການດຳເນີນງານ
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- ສິດທິບັດ
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- ສະມາຊິກທີມ
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - ເຄຣດິດຮູບພາບ
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
