ຜົນງານ NYC Deal 99 Cent Store ອັດຕະລັກສະນ໌ແບຣນ ໂດຍ Chi Hao Chang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2020
NYC Deal 99 Cent Store ອັດຕະລັກສະນ໌ແບຣນ
ໂດຍ Chi Hao Chang
ລູກຄ້າ: School of Visual Arts
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #90132ການອອກແບບ
ກ່ຽວກັບ NYC Deal 99 Cent Store ອັດຕະລັກສະນ໌ແບຣນ
NYC Deal ແມ່ນອັດຕະລັກສະນ໌ແບຣນທີ່ຖືກສ້າງຂຶ້ນສໍາລັບຮ້ານຄ້າລາຄາ 99 ເຊັນຢູ່ນະຄອນນິວຢອກ. ອັດຕະລັກສະນ໌ນີ້ສຸມໃສ່ປ້າຍລາຄາທີ່ໂດດເດັ່ນຖືກຈັດວາງໃນມຸມແອນ, ຊວນໃຫ້ນຶກເຖິງການແກວ່ງໄກວຂອງປ້າຍທີ່ລູກຄ້າເອື້ອມມືໄປຈັບແລະຫຼຸດການແກວ່ງລົງກ່ອນທີ່ຈະອ່ານ. ປ້າຍທີ່ອຽງນີ້ເຮັດໃຫ້ລາຄາດຽວ 99 ເຊັນເປັນຂໍ້ຄວາມທີ່ຊັດເຈນທີ່ສຸດຂອງແບຣນ. ອົງປະກອບສະໜັບສະໜູນອື່ນໆອ້າງອິງເຖິງສິນຄ້າທີ່ຈໍາໜ່າຍພາຍໃນຮ້ານ. ວັດສະດຸສິ່ງພິມໃຊ້ການພິມແບບເລເຊີດິຈິຕອນ, ໃນຂະນະທີ່ຖົງຜ້າ, ເສື້ອ ແລະ ສິນຄ້າຜ້າອື່ນໆໃຊ້ການພິມສະກຣີນເພື່ອໃຫ້ໄດ້ໝຶກທີ່ຄົງທົນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
NYC Deal 99 Cent Store ອັດຕະລັກສະນ໌ແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. NYC Deal 99 Cent Store ອັດຕະລັກສະນ໌ແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. NYC Deal 99 Cent Store ອັດຕະລັກສະນ໌ແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
- ແທັກ
- Branding, Graphic Design, Identity, Logo, Poster
- ເຕັກໂນໂລຊີການຜະລິດ
- For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
- ການຄົ້ນຄວ້າ
- The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
- ແຮງບັນດານໃຈ
- The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
- ໄລຍະເວລາໂຄງການ
- The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
- ຂັ້ນຕອນການດຳເນີນງານ
- The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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