ຜົນງານ Ccpuerh Tea ບັນຈຸພັນຊາ ໂດຍ Somethink Brand ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ທອງສຳລິດບັນຈຸພັນ· 2020
Ccpuerh Tea ບັນຈຸພັນຊາ
ໂດຍ Somethink Brand
ລູກຄ້າ: Ccpuerh
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #92660ການອອກແບບ
ກ່ຽວກັບ Ccpuerh Tea ບັນຈຸພັນຊາ
Ccpuerh Tea ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຊາອັດແທ່ງແລະຊາໃບຫຼວມຫຼາກຫຼາຍຊະນິດ. ບັນຈຸພັນເປັນກະປ໋ອງອະລູມິນຽມຮູບກົມ ມີຝາປິດຊຸບທອງ, ມີລວດລາຍສີບອນຊ໌ ແລະ ຂໍ້ຄວາມພິມແບບແພຫຼອດ. ກະປ໋ອງມີຂະໜາດເສັ້ນຜ່າສູນກາງ 80 ມິນລີແມັດ, ຄວາມສູງຂອງໂຕກະປ໋ອງ 70 ມິນລີແມັດ ແລະ ຄວາມສູງຂອງຝາປິດ 10 ມິນລີແມັດ. ຮູບຮ່າງທີ່ພິມໄວ້ສາມແບບ ຄື ຮູບກົມ, ຮູບປຣິສຶມ ແລະ ຮູບສາມມູມ ໃຊ້ສະແດງເຖິງຊາກ້ອນກົມນ້ອຍ, ຊາກ້ອນສີ່ຫຼ່ຽມນ້ອຍ ແລະ ຊາໃບຫຼວມ. ສີຂອງກະປ໋ອງທີ່ແຕກຕ່າງກັນຈະບອກເຖິງລະດັບຄວາມສຸກງອມຂອງຊາທີ່ແຕກຕ່າງກັນ, ເພື່ອໃຫ້ຜູ້ຊື້ສາມາດຈຳແນກສິນຄ້າແຕ່ລະຊະນິດໄດ້ຢ່າງວ່ອງໄວ. ການອອກແບບນີ້ໄດ້ມອບໃຫ້ຊາແບບດັ້ງເດີມມີລັກສະນະທີ່ຊົມແປງ ແລະ ທັນສະໄໝ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Ccpuerh Tea ບັນຈຸພັນຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Ccpuerh Tea ບັນຈຸພັນຊາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Ccpuerh Tea ບັນຈຸພັນຊາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea. - ແທັກ
- Packaging, tea, color, fashion, youth
- ເຕັກໂນໂລຊີການຜະລິດ
- Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
- ການຄົ້ນຄວ້າ
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- ແຮງບັນດານໃຈ
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- ໄລຍະເວລາໂຄງການ
- Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019. - ຂັ້ນຕອນການດຳເນີນງານ
- Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
- ສະມາຊິກທີມ
- Astro Wong
Dorne Tsui
Jr Deng
KC To - ເຄຣດິດຮູບພາບ
- Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
