Grand Egyptian Museum Firminis identitetas – autorius Rana Gaber

Darbas Grand Egyptian Museum Firminis identitetas, kurio autorius Rana Gaber, yra itin vertinamas prestižinio 2020 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

AuksinisGrafika· 2020

Grand Egyptian Museum Firminis identitetas

Dizaineris: Rana Gaber

Klientas: Rana Hossam

Kategorijos Grafika laimėtojas – Auksinis apdovanojimas A' Design Award

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Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Grand Egyptian Museum Firminis identitetas

Grand Egyptian Museum – tai senovės Egipto artefaktų muziejaus firminis identitetas. Logotipas sukurtas iš penkių hieroglifų, reiškiančių žodį „Egiptas“, sujungtų į geometrinę ir paprastą formą. Pailga stačiakampė forma įkvėpta kartušo – rėmelio, žyminčio karališkąjį vardą. Juoda yra pagrindinė spalva, nes Nilo krantai buvo vadinami Juodąja žeme. Antrinės spalvos įkvėptos senovės Egipto juvelyrikos. Roboto yra pagrindinis šriftas, nes jo kampai ir linkiai atitinka logotipo formas. Taip pat buvo sukurta eksperimentinė ženklinimo sistema.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Grand Egyptian Museum Firminis identitetas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Grand Egyptian Museum Firminis identitetas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Grand Egyptian Museum Firminis identitetas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Matmenys ir pakuotė: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Žymos: Visual Identity, Logo, Branding, Typography, Signage system
Gamybos technologija: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Dizaino iššūkis: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Tyrimas: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Įkvėpimas: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Projekto trukmė: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Veikimo eiga: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Komandos nariai: none.
Nuotraukų autoriai: credits to: Shutterstock and bensound