Typotect Prekės ženklo identitetas – autorius Seulah Choi

Darbas Typotect Prekės ženklo identitetas, kurio autorius Seulah Choi, yra itin vertinamas prestižinio 2020 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2020

Typotect Prekės ženklo identitetas

Dizaineris: Seulah Choi

Klientas: Seulah Choi

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

12,105

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #104366

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Typotect Prekės ženklo identitetas

Typotect – tai prekės ženklo identitetas, sukurtas šiuolaikinio meno muziejui, skirtam Piet Zwart, modernizmo pradininko, kūrybai. Pavadinimas sujungia žodžius tipografija ir architektas, atspindėdamas dvi sritis, kuriose dirbo Piet Zwart. Identitetas iš naujo interpretuoja tris jo dizaine aptinkamus bruožus: tris pagrindines spalvas, plonus linijinius elementus ir plokščias formas, išdėstytas atviroje erdvėje. Plona raudona linija atsiranda kiekvienos aplikacijos viršuje, o mėlyna ir geltona spalvos užpildo plokščias formas. Identitetas yra skirtas spaudai ir taikomas plakatams, vizitinėms kortelėms, bilietams bei sieniniams lipdukams.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Typotect Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Typotect Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Typotect Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Matmenys ir pakuotė: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Žymos: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Gamybos technologija: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Dizaino iššūkis: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Tyrimas: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Įkvėpimas: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Projekto trukmė: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Veikimo eiga: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.