The Multiverse Įžanginė perėja – autorius Hong Kong Trade Development Council

Darbas The Multiverse Įžanginė perėja, kurio autorius Hong Kong Trade Development Council, yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Renginių ir įvykių dizainas.

SidabrinisRenginys· 2021

The Multiverse Įžanginė perėja

Dizaineris: Hong Kong Trade Development Council

Klientas: Hong Kong Trade Development Council

Kategorijos Renginys laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

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Dizainas

Apie The Multiverse Įžanginė perėja

„Multiverse" – tai įžanginė perėja, suprojektuota laikrodžių mugės salei Honkonge. Perėja užima 745 kvadratinius metrus ir nukreipia lankytojus link firminių laikrodžių stendų. Įėjimą į vestibiulį žymi veidrodinė rotonda. Viduje, centre, stovi 5 metrų aukščio skaidrus LED krioklys su veidrodiniu gaubtu. Teminiai vartai veda į keturias zonas ir poilsio erdvę. Sienos pastatytos naudojant daugkartinio naudojimo aliuminio rėmus, apdengtus vinilo grafika ir veidrodinėmis plokštėmis. Abstrakti koncepcija atspindi įsivaizduojamo laikrodžių meistro amatininko kūrybinę viziją.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

The Multiverse Įžanginė perėja laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad The Multiverse Įžanginė perėja bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. The Multiverse Įžanginė perėja yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Matmenys ir pakuotė: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Žymos: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Gamybos technologija: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Dizaino iššūkis: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Tyrimas: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Įkvėpimas: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Projekto trukmė: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Veikimo eiga: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patentai: Copyrights belong to Hong Kong Trade Development Council, 2019
Komandos nariai: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Nuotraukų autoriai: Hong Kong Trade Development Council