ShiftCam ProGrip „Prorip“ Mobiliosios Baterijos Rankena – autorius Armand Van Oord - ShiftCam Limited

Darbas ShiftCam ProGrip „Prorip“ Mobiliosios Baterijos Rankena, kurio autorius Armand Van Oord - ShiftCam Limited, yra itin vertinamas prestižinio 2021 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Fotoaparatų ir fotografijos įrangos dizainas.

BronzinisFotografijos įranga· 2021

ShiftCam ProGrip „Prorip“ Mobiliosios Baterijos Rankena

Dizaineris: Armand Van Oord - ShiftCam Limited

Klientas: ShiftCam Limited.

Kategorijos Fotografijos įranga laimėtojas – Bronzinis apdovanojimas A' Design Award

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Dizainas

Apie ShiftCam ProGrip „Prorip“ Mobiliosios Baterijos Rankena

Šiandien mobilieji telefonai tapo pagrindiniu socialinio turinio kūrimo šaltiniu. Nors ir patogu, fotografuojant mobiliuoju pritrūksta komforto. „ShiftCam ProGrip“ yra ergonomiškas sprendimas, suteikiantis trūkstamą komfortą fotografuojant mobiliuoju telefonu. „ProGrip“ leidžia turinio kūrėjams fotografuoti visą dieną ir sklandžiai prisitaikyti prie savo mobiliojo kūrybinio darbo eigos. Intuityvus „ProGrip“ dizainas ir išplečiamumas daro jį geriausiu priedu mobiliojo turinio kūrėjams.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

ShiftCam ProGrip „Prorip“ Mobiliosios Baterijos Rankena laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad ShiftCam ProGrip „Prorip“ Mobiliosios Baterijos Rankena bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. ShiftCam ProGrip „Prorip“ Mobiliosios Baterijos Rankena puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: ProGrip empowers user mobile creative workflow in each step of the journey. Users can instantly gear up any mobile device to shoot, dock, (re)view content on-the-go. The ergonomics achieved by familiar rubber grip, index finger shooting, and improved balance adds comfort to a mobile for prolonged creative sessions. Paired with wireless charging capability to allow full focus on content creation without interruptions. Also expandable as an accessories rig for a customized shooting experience.
Matmenys ir pakuotė: 16cm(W) x 7cm(D) x 9cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, universal symmetrical clamp system, 3 PCBs with over 70 components in total, featuring Bluetooth shutter button. 15W wireless charging, 20W PD charging output via type-c, contains 2 lithium ion 18650 battery cells (total 6700 mwah), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry standard cold shoe mount and 1/4 inch screw thread.
Žymos: Mobile Accessories, Battery Grip, Photography, Videography, Content Creation
Gamybos technologija: With form follows function as the main design mantra and ergonomics as the key focus, we created a design with a compact enclosure to hold the key components. As portability and comfort are important attributes to the user, we adopted a more rounded, organic yet minimalistic design language. Having a strong and smart unibody construction also allowed us to build it with a high degree of recycled plastic. This product is so comfortable that it disappears within the experience as the users are shooting, so they can truly stay in the moment and enjoy creating the content that they love.
Dizaino iššūkis: ProGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing this complex product in the times of COVID has been a challenge. With the project team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
Tyrimas: Researching the habits of photography enthusiasts, we realized that they are reluctant to switch from dslr to mobile due to the inherit awkwardness that comes with mobile shooting. It lacks the balance and comfort DSLR provides. ProGrip's ergonomic grip design and Bluetooth shutter button recreates the DSLR shooting experience for mobile. It is a product that empowers users' mobile creative workflow at every stage, so users can gear up, shoot, edit, (re)view, and share their content on-the-go.
Įkvėpimas: Today, mobile devices have become one of the main sources for asset creation. Although convenient and assessable, shooting on mobile lacks the balance and stability that a DSLR offers. We aim to solve this dilemma with ProGrip, an ergonomic solution that recreates the DSLR shooting experience for mobile. With an ergonomic design paired with wireless charging capabilities, ProGrip keeps content creators shooting all day in comfort, while seamlessly fitting into the full mobile creative workflow.
Projekto trukmė: The ProGrip project started in November 2019 with concepting and preliminary engineering. In June 2020, ProGrip was launched on Kickstarter as ShiftCam's biggest product launch yet. Within two months, the project has successfully raised over USD700,000 with over 4000 backers on Kickstarter. With key project management in Hong Kong, engineering in the Netherlands, and assembly in China, production of ProGrip will begin in May 2021 and the product will officially launch in retail in July 2021.
Veikimo eiga: The ergonomic design of ProGrip makes it an intuitive product that is easy to use. Any user can pick it up and instantly begin shooting without a learning curve. As our target audience are smartphone users who have experience shooting on mobile, they won't need to adapt to a new workflow - ProGrip will integrate seamlessly into their current processes. With a product that is so accessible and easy to use, anyone can be empowered to become a mobile content creator and tell their unique stories.
Komandos nariai: Benson KL Chiu
Vicki Tsim
Armand van Oord
Alison Tang
Roxy Yeung
Kevin Hui
Apple Mok
Keith Wong
Nuotraukų autoriai: Image 1: Creator Armand van oord, Progrip Rendering 1, 2021.
Image 2: Creator Armand van oord, Progrip Rendering 2, 2021.
Image 3: Creator Armand van oord, Progrip Rendering 3, 2021.
Image 4: Creator Armand van oord, Progrip Rendering 4, 2021.
Image 5: Creator Armand van oord, Progrip Rendering 5, 2021.