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Dreamland Parodų stendo dizainas – autorius Unique Store Fixtures

Darbas Dreamland Parodų stendo dizainas, kurio autorius Unique Store Fixtures, yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Interjero ir parodų erdvių dizainas.


SidabrinisInterjeras· 2021

Dreamland Parodų stendo dizainas

Dizaineris: Unique Store Fixtures

Klientas: Unique Store Fixtures

Kategorijos Interjeras laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #108282

Spalvos

Dizainas

Apie Dreamland Parodų stendo dizainas

„Dreamland“ – tai parodų stendas, sukurtas kvarcinio akmens paviršiams pristatyti netikėtu būdu. Instaliacija paverčia sunkias akmens plokštes minkštomis formomis, tokiomis kaip debesys, vaivorykštė ir žaibas. Vandens srove pjaustytas kvarcas derinamas su kompiuteriu pjaustytais faneros pagrindais ir suvirintais plieno rėmais, kurie palaiko gembinius bei pakabinamus elementus. Kiekvienam akmens elementui pritaikytas LED apšvietimas, o laidai paslėpti po pakeltomis grindimis. Lankytojai vaikšto po erdvę ir mato pažįstamą medžiagą žaismingu būdu.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Dreamland Parodų stendo dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Dreamland Parodų stendo dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Dreamland Parodų stendo dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Unikalios savybės
The design transforms heavy, solid stone slabs (widely used in countertops, and some vertical applications for wall cladding) into light and soft clouds. Stone slabs are is often cut at right or sharp angles and are not associated with any kind of quote unquote softness. To turn this expectation on its head, the space was designed to communicate a dreamy-like atmosphere that would not normally be associated with the product.
Matmenys ir pakuotė
Dimensions of the booth were 60 feet (18.28m) wide by 30 feet ( 9.14m) deep by 12 feet (3.66m) tall.

Backwall 153mm deep x 18,288mm wide x 3,658mm high – Clouds & Eyes on the wall varied from 1,422mm to 2,439mm wide

(2) Pearly Gates on either side of the exhibit 305mm deep x 3,048mm wide x 3,359mm high

(4) Cloud Wall Displays 3,962mm deep x 3,391mm to 6,096mm wide x 2,896mm high

(1) Rainbow 483mm deep x 4,287mm wide x 3,048mm high – Ottoman (on one end) 1,829mm dia. X 457mm high

(2) Rain Clouds 76mm deep x 3,048mm wide x 3,048mm high

(1) Lightning Bolt Display 76mm deep x 2,439mm wide x 2,743mm high

(3) Cloud Tables (various widths) 1,219mm, 1,524mm, 1,829mm wide x 508mm high

(1) Head shaped Table 1,194mm wide x 1,645mm long x 508mm high

(3) Pedestals (various heights) 356mm deep x 514mm wide x 813mm, 965mm, 1,118mm high

(1) Hand Pedestal 541mm deep x 386mm wide x 1,441mm high
Žymos
dreamland, interior installation, interior design show, IDS
Gamybos technologija
Making this design a reality was a combination of waterjet cutting Caesarstone quartz, CNC’d plywood and welded structural steel. Bases and subassemblies were created in plywood in order to make it light and durable. This base allowed heavier Stone product to be fastened while still keeping the shape. Many of these shapes also had a heavy structural steel base allowing things like the cantilevered stone clouds and floating rain clouds. The 4” base of the exhibit booth doubled as both a floor and a shroud to cover the steel sub-framing which was necessary to hold the sheer weight of the Caesarstone. The challenge of lighting every piece of stone with LED lighting was also made possible though the subfloor where low voltage wiring was placed and housed many of the UL approved drivers. Seamless access panels were created in the floor in order to make final connections and make it serviceable during the show if necessary. The back wall of the booth was made similarly top the floor and was all shop painted MDF with precisely CNCd hanging cleats into the MDF which allowed hanging the clouds securely. This allowed for seamless installation and rigidity.
Dizaino iššūkis
Engineering and fabrication was the most challenging part of the installation. Manipulating our product into shapes and applications that we had never done before took some experimentation and redesign. We were not constrained in any way by any cultural, legal, or technological limitations.
Tyrimas
Research began with international trend forecasting sources. The research tools used included social web sweeps, WGSN reports, Trend Union consultations, consultations with past Caesarstone collaborators, in-market visits to design fairs. Once narrowed down to Jonathon Adler, a design brief and criteria for what we wanted in the installation design was created. *Answer provided by Liz Margles of Caesarstone
Įkvėpimas
To build something purely joyful, whimsical, positive, light-hearted yet definitely designed, and to emote a sense of wonder and ease through the space. The inspiration came from combatting negative world events and Jonathan Adler's design sensibility. The technical background was a challenge, as it is way more serious, technical, and measured than the whimsy of the result would imply.
Projekto trukmė
Project brief started in August 2019 and the project was installed in January at the IDS 2020.
Veikimo eiga
The installation was conceived as a space in which someone would walk through, and interact with different materials, from soft furnishings to solid quartz slabs, throughout. While the installation was static, it was the participants that transformed as they walked the space. They transformed from either hard-core design critics or afficianados to kids taking pictures and laughing in surprise at the various elements, thus opening their minds to new ways of seeing the product.
Komandos nariai
Designer: Elizabeth Margles
Consultant: Jonathan Adler
Fabrication: Unique Store Fixtures
Nuotraukų autoriai
Alex Lukey

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