IBIS Bread Culinary Explorers Prekės Ženklo Keitimas – autorius Wolkendieb Design Agency

Darbas IBIS Bread Culinary Explorers Prekės Ženklo Keitimas, kurio autorius Wolkendieb Design Agency, yra itin vertinamas prestižinio 2021 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

BronzinisPakuotės· 2021

IBIS Bread Culinary Explorers Prekės Ženklo Keitimas

Dizaineris: Wolkendieb Design Agency

Klientas: IBIS Backwarenvertriebs GmbH

Kategorijos Pakuotės laimėtojas – Bronzinis apdovanojimas A' Design Award

15,096

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #108487

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie IBIS Bread Culinary Explorers Prekės Ženklo Keitimas

Daugiau nei 30 metų IBIS Backwaren į Vokietijos rinką tiekia duonos ir Viennoiseries gaminius. Siekdama geresnio pripažinimo lentynose, Wolkendieb atnaujino savo prekės ženklo identitetą, perkūrė esamą portfelį ir naujus produktus. Logotipo vizualinis įspūdis buvo atnaujintas ir sustiprintas dėl ryškiai raudonos spalvos rėmelio ir padvigubinto dydžio visose laikmenose. Užduotis buvo atspindėti kepinių kokybę ir universalumą. Siekiant sukurti geresnę struktūrą ir vadovautis vartotojų supratimu, portfelis buvo suskirstytas į 2 asortimentą: duonos ir Viennoiseries.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

IBIS Bread Culinary Explorers Prekės Ženklo Keitimas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad IBIS Bread Culinary Explorers Prekės Ženklo Keitimas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. IBIS Bread Culinary Explorers Prekės Ženklo Keitimas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Matmenys ir pakuotė: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Žymos: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Gamybos technologija: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Dizaino iššūkis: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Tyrimas: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Įkvėpimas: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Projekto trukmė: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Veikimo eiga: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Komandos nariai: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Nuotraukų autoriai: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
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Image #5: IBIS, Bread Culinary Explorers, 2020