Promising Ideas Innovation Animacinis trumpametražis filmas – autorius Mengchao Wu and Hao Li

Darbas Promising Ideas Innovation Animacinis trumpametražis filmas, kurio autorius Mengchao Wu and Hao Li, yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Filmų, vaizdo įrašų ir animacijos dizainas.

SidabrinisFilmas· 2021

Promising Ideas Innovation Animacinis trumpametražis filmas

Dizaineris: Mengchao Wu and Hao Li

Klientas: Unicef

Kategorijos Filmas laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Promising Ideas Innovation Animacinis trumpametražis filmas

„Promising Ideas Innovation“ – tai trumpas animacinis filmas, sukurtas UNICEF, aiškinantis, kaip vis daugiau jaunų žmonių, ypač mergaičių atokiuose regionuose, gauna prieigą prie interneto. Animacija palygina, kiek vyrų ir moterų naudojasi internetu išsivysčiusiuose ir mažiau išsivysčiusiuose regionuose. Tuomet ji atskleidžia problemas, kurias ribota prieiga sukuria toms regionų moterims. Sudėtingi duomenys paverčiami paprasta istorija apie vieną mergaitę ir milijonus kitų, susiduriančių su ta pačia situacija. Animacija visiškai sukurta kompiuteriu.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Promising Ideas Innovation Animacinis trumpametražis filmas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Promising Ideas Innovation Animacinis trumpametražis filmas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Promising Ideas Innovation Animacinis trumpametražis filmas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Matmenys ir pakuotė: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Žymos: animation, motion graphic, design, UNICEF
Gamybos technologija: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Dizaino iššūkis: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Tyrimas: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Įkvėpimas: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Projekto trukmė: The project started in 2019 and finished in 2020 in New York.
Veikimo eiga: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Komandos nariai: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Nuotraukų autoriai: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.