Sogurt With Love and All Things Good Šaldyta jogurto pakuotė – autorius Jimmy Chew

Darbas Sogurt With Love and All Things Good Šaldyta jogurto pakuotė, kurio autorius Jimmy Chew, yra itin vertinamas prestižinio 2021 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

GeležinisPakuotės· 2021

Sogurt With Love and All Things Good Šaldyta jogurto pakuotė

Dizaineris: Jimmy Chew

Klientas: Sogurt

Kategorijos Pakuotės laimėtojas – Geležinis apdovanojimas A' Design Award

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Dizainas

Apie Sogurt With Love and All Things Good Šaldyta jogurto pakuotė

„Sogurt With Love and All Things Good“ – tai pakuotės dizainas šaldyto jogurto ledų puodeliams. Švieži spalvų atspalviai atspindi prieinamą, nerūpestingą ir elegantišką prekės ženklo balsą. Sluoksniuotos iliustracijos personifikuoja pagrindinių ingredientų susiliejimą kiekviename kruopščiai sukurtame skonyje. Tipografija, ikonografija ir maketas išdėstyti taip, kad produkto informacija būtų pateikta aiškiai ir būtų lengva skaityti. Ankstesnės pakuotės plastikinis dangtelis pakeistas popieriniu dangteliu. Kiekvieno puodelio tūris yra 125 mililitrai, o plotis – 74 milimetrai.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Sogurt With Love and All Things Good Šaldyta jogurto pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Sogurt With Love and All Things Good Šaldyta jogurto pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Sogurt With Love and All Things Good Šaldyta jogurto pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Matmenys ir pakuotė: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Žymos: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Gamybos technologija: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Dizaino iššūkis: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Tyrimas: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Įkvėpimas: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Projekto trukmė: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Veikimo eiga: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Komandos nariai: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Nuotraukų autoriai: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.