Customized Farmland Mobilioji programėlė – autorius Xiaoshuai Jing and Huicong Hu

Darbas Customized Farmland Mobilioji programėlė, kurio autorius Xiaoshuai Jing and Huicong Hu, yra itin vertinamas prestižinio 2021 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Mobiliųjų technologijų, programėlių ir programinės įrangos dizainas.

SidabrinisMobilusis· 2021

Customized Farmland Mobilioji programėlė

Dizaineris: Xiaoshuai Jing and Huicong Hu

Klientas: Harbin Institute of Technology, Shenzhen

Kategorijos Mobilusis laimėtojas – Sidabrinis apdovanojimas A' Design Award

27,008

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #120095

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Customized Farmland Mobilioji programėlė

„Customized Farmland“ – tai mobilioji programėlė žemės ūkio paskirties žemei nuomotis internetu. Programėlė sujungia miesto vartotojus su kaimo žeme ir žmogiškaisiais ištekliais Kinijoje. Siūlomi šeši moduliai: žemės nuoma, ūkininkavimas, kaimo turizmas, 5G tiesioginės transliacijos, prekyba internetu ir aukojimas internetu. Vartotojai naršo žemėlapį, pasirenka netoliese esančią žemę ir peržiūri, kokius augalus joje galima auginti. Tiesioginis vaizdo įrašas realiuoju laiku rodo augalų augimą, taip pat galima užsisakyti apsilankymą ūkyje. Nuimtą derlių galima parduoti kitiems vartotojams arba paaukoti per platformą.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Customized Farmland Mobilioji programėlė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Customized Farmland Mobilioji programėlė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Customized Farmland Mobilioji programėlė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Matmenys ir pakuotė: Designed for the iOS System
Žymos: Interface, Interaction Design, Visual Communication, User Experience
Gamybos technologija: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Dizaino iššūkis: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Tyrimas: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Įkvėpimas: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Projekto trukmė: The project started in December 2019 and finished in September 2020 in Shenzhen.
Veikimo eiga: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Komandos nariai: Xiaoshuai Jing
Huicong Hu
Nuotraukų autoriai: Images by Xiaoshuai Jing, Huicong Hu, 2021