Flowering Street Labdaros prekės ženklo identitetas – autorius Mingjun Jiang

Darbas Flowering Street Labdaros prekės ženklo identitetas, kurio autorius Mingjun Jiang, yra itin vertinamas prestižinio 2021 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2021

Flowering Street Labdaros prekės ženklo identitetas

Dizaineris: Mingjun Jiang

Klientas: Monka Design

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

12,092

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #121372

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Flowering Street Labdaros prekės ženklo identitetas

Flowering Street yra labdaros prekės ženklo identitetas, sukurtas siekiant padėti benamiams Londone. Šis prekės ženklas leidžia benamiems pardavėjams užsidirbti pardavus gėles už įprastas rinkos kainas, o ne priklausyti nuo aukų. Logotipo forma įkvėpta Londono gatvių ženklų, tai nuoroda į terminą gatvės draugai, vartojamą tarp žmonių, miegančių lauke. Kiekvienas gėlių puokštės pluoštas suvyniojamas į surinktus senus laikraščius, surišamas natūralia kanapių virvele ir įteikiamas su padėkos kortele. Perdirbamos natūralios medžiagos leidžia išlaikyti mažas pakuočių sąnaudas, todėl galima paremti daugiau pardavėjų.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Flowering Street Labdaros prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Flowering Street Labdaros prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Flowering Street Labdaros prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Matmenys ir pakuotė: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Žymos: charity, homeless, London, branding, visual, identity, flower
Gamybos technologija: Flowers sold by the homeless.
Dizaino iššūkis: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Tyrimas: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Įkvėpimas: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Projekto trukmė: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Veikimo eiga: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentai: none
Komandos nariai: Mingjun Jiang
Nuotraukų autoriai: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019