Oliveira Almeida Prekės ženklo identitetas – autorius Ricardo Filipe Lopes da Silva

Darbas Oliveira Almeida Prekės ženklo identitetas, kurio autorius Ricardo Filipe Lopes da Silva, yra itin vertinamas prestižinio 2022 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

GeležinisGrafika· 2022

Oliveira Almeida Prekės ženklo identitetas

Dizaineris: Ricardo Filipe Lopes da Silva

Klientas: Oliveira de Almeida Advogados

Kategorijos Grafika laimėtojas – Geležinis apdovanojimas A' Design Award

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Patikrinti apdovanojimo statusą – #126100

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Oliveira Almeida Prekės ženklo identitetas

Misija ginti teisingas bylas ir surinkti neįkainojamus teisinius įrodymus, kad klientams būtų pateikti veiksmingi sprendimai, reikalauja didelės organizacinės drausmės ir lankstumo. Prekės ženklas kruopščiai atspindi šias pastangas ir išeina už vizualinio identiteto ribų. Logotipo pavertimas biuro įrankiu ne tik padeda sutvarkyti dokumentus, bet ir leidžia prekės ženklui įsitvirtinti klientų atmintyje.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Oliveira Almeida Prekės ženklo identitetas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Oliveira Almeida Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Oliveira Almeida Prekės ženklo identitetas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Matmenys ir pakuotė: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Žymos: law, order, tradition, lawyers, law firm, brand, paper clip,
Gamybos technologija: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Dizaino iššūkis: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Tyrimas: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Įkvėpimas: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Projekto trukmė: February 2020 to April 2020 in Curitiba, Brazil
Veikimo eiga: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Nuotraukų autoriai: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.