Naturally Fluid Prekės ženklo identitetas – autorius Centrick

Darbas Naturally Fluid Prekės ženklo identitetas, kurio autorius Centrick, yra itin vertinamas prestižinio 2022 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2022

Naturally Fluid Prekės ženklo identitetas

Dizaineris: Centrick

Klientas: Centrick Marketing Solutions LLP

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

10,995

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #139075

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Naturally Fluid Prekės ženklo identitetas

„Naturally Fluid" – tai prekės ženklo identitetas, sukurtas tarptautiniam gamtos temos kino festivaliui. Identitetas naudoja tekantį dizaino kalbą, kuri gali pristatyti festivalio temas kartu arba išryškinti kiekvieną temą atskirai. Kiekvienas elementas buvo nupieštas ranka ir nutapytas akvarele, vėliau suskaitmenintas ir sujungtas taip, kad primintų gamtos koliažą. Geometrinis beserifinis šriftas papildo natūralias iliustracijas. Prekės ženklo simboliai ir žodiniai ženklai padeda atpažinti prekės ženklą. Sistema buvo sukurta pagal principą „skaitmeninis pirmiausia", kad būtų tinkamai atvaizduojama mobiliuosiuose įrenginiuose ir socialiniuose tinkluose.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Naturally Fluid Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Naturally Fluid Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Naturally Fluid Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Matmenys ir pakuotė: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Žymos: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Gamybos technologija: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Dizaino iššūkis: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Tyrimas: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Įkvėpimas: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Projekto trukmė: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Veikimo eiga: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Komandos nariai: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima