Hair For Hope Cancer Care Initiative Populiarinimas – autorius Onedor Co. Ltd.

Darbas Hair For Hope Cancer Care Initiative Populiarinimas, kurio autorius Onedor Co. Ltd., yra itin vertinamas prestižinio 2023 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Socialinis dizainas.

BronzinisSocialinis· 2023

Hair For Hope Cancer Care Initiative Populiarinimas

Dizaineris: Onedor Co. Ltd.

Klientas: Onedor Co. Ltd.

Kategorijos Socialinis laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #141480

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Hair For Hope Cancer Care Initiative Populiarinimas

Hair for Hope – tai plaukų donorystės labdaros renginys, kurį inicijavo Vilties fondas vėžio ligonių priežiūrai. Šis renginys labiausiai įtakoja jaunus suaugusiuosius, šviesdamas juos apie visuomenės gerovės kūrimą. Komanda sukūrė paslaugą ir identitetą komunikacijai bei dalyvių patirčiai sustiprinti. Ateityje ši iniciatyva ir identitetas taps veiksmų kvietimo simboliu – vėžį nugalėjusiems žmonėms dalytis savo patirtimi, o jaunajai kartai veikti ir kurti įtakos bangas visuomenės labui. Galite būti kieno nors viltis.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Hair For Hope Cancer Care Initiative Populiarinimas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Hair For Hope Cancer Care Initiative Populiarinimas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Hair For Hope Cancer Care Initiative Populiarinimas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Matmenys ir pakuotė: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Žymos: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Gamybos technologija: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Dizaino iššūkis: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Tyrimas: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Įkvėpimas: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Projekto trukmė: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Veikimo eiga: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentai: N/A
Komandos nariai: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Nuotraukų autoriai: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.