Haocailou Restorano interjero dizainas – autorius Sig Studio

Darbas Haocailou Restorano interjero dizainas, kurio autorius Sig Studio, yra itin vertinamas prestižinio 2023 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Interjero ir parodų erdvių dizainas.

SidabrinisInterjeras· 2023

Haocailou Restorano interjero dizainas

Dizaineris: Sig Studio

Kategorijos Interjeras laimėtojas – Sidabrinis apdovanojimas A' Design Award

18,715

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #143404

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Haocailou Restorano interjero dizainas

Haocailou – tai restorano interjero dizainas, pristatantis Šundės kultūrą. Šundės kultūroje „Haocai" reiškia sėkmę, šventiškumą ir sodrias spalvas. Projekte panaudota daug žibintų, tradicinių spalvų ir sluoksniuotų medžiagų, kuriančių gyvą atmosferą. Pagrindinė tema – feniksas, sėkmės simbolis ir vietinis Šundės pravardinis pavadinimas. Geltoni laiptai, kurių turėklai atlieka laikančiųjų sijų funkciją, veda prie baro, virš kurio įrengta dvigubo sluoksnio fenikso valtis, taip pat skirta vynui laikyti. Trečiame aukšte esantys privatūs kambariai primena tradicinius žuvų žibintus.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Haocailou Restorano interjero dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Haocailou Restorano interjero dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Haocailou Restorano interjero dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Matmenys ir pakuotė: The project area is 542sqm.
Žymos: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Gamybos technologija: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Dizaino iššūkis: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Tyrimas: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Įkvėpimas: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Projekto trukmė: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Veikimo eiga: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patentai: Copyrights belong to SIG Studio,2021.
Komandos nariai: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Nuotraukų autoriai: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021