Heralbony Pakuotė – autorius Atsushi Morita

Darbas Heralbony Pakuotė, kurio autorius Atsushi Morita, yra itin vertinamas prestižinio 2023 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2023

Heralbony Pakuotė

Dizaineris: Atsushi Morita

Klientas: Paper Parade Inc.

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

31,487

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #145156

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Heralbony Pakuotė

Heralbony – tai pakuočių serija, sukurta meno ir gyvenimo būdo prekės ženklui, kuris menininkų su negalia kūrinius pritaiko madai ir interjero dizainui. Visoms pakuotėms ir prekės ženklo priemonėms, kurias liečia klientai, naudojamas vienas mėlynas popierius, atrinktas iš daugiau nei 9 000 popieriaus rūšių. Mėlyna yra simbolinė Pasaulinės autizmo dienos spalva. Pasirinktas popierius yra storas ir turi amatininkišką tekstūrą. Naudojamas tik folijos įspaudas, vienoje pozicijoje ir vieno dydžio, o tai leidžia atsisakyti spalvų derinimo etapo ir išlaikyti mažas sąnaudas. Asortimentą sudaro gaminių dėžutės, dovanų dėžutės ir pirkinių maišeliai.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Heralbony Pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Heralbony Pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Heralbony Pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Matmenys ir pakuotė: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Žymos: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Gamybos technologija: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Dizaino iššūkis: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Tyrimas: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Įkvėpimas: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Projekto trukmė: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Veikimo eiga: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Nuotraukų autoriai: Photographer Yusuke Tsuchida, 2019 to 2022.