Movie Boxed Reklamos kampanija – autorius Shaoyang Chen

Darbas Movie Boxed Reklamos kampanija, kurio autorius Shaoyang Chen, yra itin vertinamas prestižinio 2023 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Reklamos, rinkodaros ir komunikacijos dizainas.

BronzinisReklama· 2023

Movie Boxed Reklamos kampanija

Dizaineris: Shaoyang Chen

Klientas: AyDaDa

Kategorijos Reklama laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #146280

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Movie Boxed Reklamos kampanija

„Movie Boxed" yra reklamos kampanija, sukurta filmo „Boxed" premjerai. Kampanija per visus taikomus elementus perteikia dėžutės metaforą. Titrų seka, baigiamieji titrai, plakatas, bilietas, spaudos leidimas, apyrankė ir stoteles judesio plakatas seka viena idėja. Tipografija išdėstyta griežtomis dėžutės formomis, įskaitant skyrybos ženklus. Suspaustas ir sunkus istorinis šriftas dera su filmo retro spalvomis. Apyrankės, primenančios antrankius, žiūrovams įteikiamos prie kino salės įėjimo.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Movie Boxed Reklamos kampanija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Movie Boxed Reklamos kampanija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Movie Boxed Reklamos kampanija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Matmenys ir pakuotė: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Žymos: Branding, Campaign, Graphic Design
Gamybos technologija: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Dizaino iššūkis: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Tyrimas: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Įkvėpimas: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Projekto trukmė: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Veikimo eiga: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patentai: Copyrights belong to Alam Virk and Shaoyang Chen
Nuotraukų autoriai: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber