Summer Palace Tour Prekės ženklo dizainas – autorius YeZhang

Darbas Summer Palace Tour Prekės ženklo dizainas, kurio autorius YeZhang, yra itin vertinamas prestižinio 2024 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

AuksinisGrafika· 2024

Summer Palace Tour Prekės ženklo dizainas

Dizaineris: YeZhang

Klientas: Beijing Jiaotong University

Kategorijos Grafika laimėtojas – Auksinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #158812

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Summer Palace Tour Prekės ženklo dizainas

„Summer Palace Tour“ – tai prekės ženklo dizainas, sukurtas Pekino Vasaros rūmų jubiliejinei ekskursijai. Trys pagrindiniai architektūriniai ansambliai iliustruoti 2.5D stiliumi, apimant daugiau nei 20 tradicinių kinų pastatų juoda, raudona ir žalia spalvomis. Dizainas pritaikytas reklaminei medžiagai, biuro reikmenims ir suvenyrams, spausdinamiems ant kreidinio meninio popieriaus ir kraftpopieriaus, naudojant šilkografiją ir aukso folijos įspaudą. Kraftpopieriaus dėžutėje telpa du plakatai, keturi raktų pakabukai, lipni juosta, vokas ir užrašų knygutė. Lankytojai gali nešiotis sodo paveldą rankose.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Summer Palace Tour Prekės ženklo dizainas laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Summer Palace Tour Prekės ženklo dizainas bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Summer Palace Tour Prekės ženklo dizainas kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Matmenys ir pakuotė: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Žymos: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Gamybos technologija: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Dizaino iššūkis: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Tyrimas: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Įkvėpimas: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Projekto trukmė: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Veikimo eiga: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patentai: This work is all original images not copyrighted.
Komandos nariai: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Nuotraukų autoriai: This work is all original images not copyrighted.