Virtu AI Apsipirkimo svetainė – autorius Yue Hu, Xi Zhou and Minghao He

Darbas Virtu AI Apsipirkimo svetainė, kurio autorius Yue Hu, Xi Zhou and Minghao He, yra itin vertinamas prestižinio 2025 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Skaitmeninio produkto dizainas.

GeležinisSkaitmeninis produktas· 2025

Virtu AI Apsipirkimo svetainė

Dizaineris: Yue Hu, Xi Zhou and Minghao He

Klientas: Virtu AI

Kategorijos Skaitmeninis produktas laimėtojas – Geležinis apdovanojimas A' Design Award

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Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Virtu AI Apsipirkimo svetainė

„Virtu AI“ – tai internetinė platforma, skirta kurti personalizuotus nagų lipdukus (press-on nagus). Vartotojai paprastu sakiniu apibūdina savo idėją, o dirbtinis intelektas sugeneruoja tai atitinkantį nagų rinkinį. Kompiuterinės regos segmentavimo technologija atskiria kiekvieną nago galiuką, todėl galima sukurti ir suderinti dešimties atskirų nagų rinkinį su esamomis spalvomis. Užbaigti dizainai vėliau siunčiami kvalifikuotiems meistrams, kurie pagamina ir išsiunčia gatavus nagų lipdukus. Naršymas yra paprastas, todėl techninių žinių neturintys žmonės gali kurti individualų nagų meną ir paversti asmenines idėjas dėvimais objektais.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Virtu AI Apsipirkimo svetainė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Virtu AI Apsipirkimo svetainė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Virtu AI Apsipirkimo svetainė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Matmenys ir pakuotė: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Žymos: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Gamybos technologija: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Dizaino iššūkis: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Tyrimas: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Įkvėpimas: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Projekto trukmė: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Veikimo eiga: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Komandos nariai: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Nuotraukų autoriai: All materials credit to Xi Zhou, Yue Hu and Heidi He