Brown Brothers Limited Edition Vyno butelio pakuotė – autorius Yiqi Tang and Zona Yuechen Guan

Darbas Brown Brothers Limited Edition Vyno butelio pakuotė, kurio autorius Yiqi Tang and Zona Yuechen Guan, yra itin vertinamas prestižinio 2025 Geležinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

GeležinisPakuotės· 2025

Brown Brothers Limited Edition Vyno butelio pakuotė

Dizaineris: Yiqi Tang and Zona Yuechen Guan

Klientas: Brown Brothers

Kategorijos Pakuotės laimėtojas – Geležinis apdovanojimas A' Design Award

13,099

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #164761

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Brown Brothers Limited Edition Vyno butelio pakuotė

„Brown Brothers“ ribotos serijos leidimas yra pakuotė, sukurta vaisiškam putojančiam moskato vynui. Kolekciją sudaro trys variantai, atspindintys rytą, sutemas ir vidurnaktį. Kiekvienam variantui panaudotas kvepiantis rašalas, todėl atsiskleidžia pasirinktą akimirką atitinkantis kvapas. Ryškios spalvos ir gyvi raštai primena tropinę vasaros vakarėlio nuotaiką bei susibūrimo idėją. Butelis yra standartinio 750 ml formato, pagamintas iš perdirbamo stiklo ir padengtas ilgaamžiu, aukštos kokybės grafiniu spaudiniu. Siekta sukurti pakuotę, kuri būtų patraukli tiek regai, tiek uoslei.

Pripažinimas

Apie Geležinis apdovanojimas A' Design Award

Brown Brothers Limited Edition Vyno butelio pakuotė laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Brown Brothers Limited Edition Vyno butelio pakuotė bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Brown Brothers Limited Edition Vyno butelio pakuotė gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Matmenys ir pakuotė: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Žymos: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Gamybos technologija: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Dizaino iššūkis: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Tyrimas: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Įkvėpimas: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Projekto trukmė: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Veikimo eiga: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Komandos nariai: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Nuotraukų autoriai: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.