International Jewellery Show 2024 Parodos dizainas – autorius Rachel Tsang

Darbas International Jewellery Show 2024 Parodos dizainas, kurio autorius Rachel Tsang, yra itin vertinamas prestižinio 2025 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Renginių ir įvykių dizainas.

SidabrinisRenginys· 2025

International Jewellery Show 2024 Parodos dizainas

Dizaineris: Rachel Tsang

Klientas: Hong Kong Trade Development Council

Kategorijos Renginys laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie International Jewellery Show 2024 Parodos dizainas

International Jewellery Show 2024 – tai parodos dizainas, sukurtas kasmetinei juvelyrikos prekybos mugei Honkongo konferencijų ir parodų centre. Išplanavimas apima 750 000 kvadratinių pėdų plotą penkiose parodų salėse ir 18 atskirų zonų. Dizainą formuoja keturių metų laikų tema: gėlėmis žydintis pavasario sodas, vasaros miškas, auksinė rudens vila ir žiemos pilis. Lengvos aliuminio konstrukcijos ir pusiau permatomos matinės plokštės leidžia sumontuoti ekspoziciją per tris dienas. Apšvietimas ir teminiai elementai veda lankytojus per eksponuojamas kolekcijas.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

International Jewellery Show 2024 Parodos dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad International Jewellery Show 2024 Parodos dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. International Jewellery Show 2024 Parodos dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The HKTDC Hong Kong International Jewellery Show is an annual trade fair held at the Hong Kong Convention and Exhibition Centre. It showcases a wide range of jewelry and gemstones, featuring distinct zones like the Hall of Extraordinary and Hall of Fame. The event highlights international and regional manufacturers, wholesalers, retailers, traders, buyers, and designers, providing a significant platform for global market engagement.
Matmenys ir pakuotė: The event showcased the best of the jewelry industry, with 18 distinct zones in 5 major exhibition halls including Hall 1, Hall 3, Hall 5, Grand Hall & Convention Hall, with a total 750,000 sqft. Due to the tight 3-days installation period, we applied a lightweight and easily assembled structural system like aluminium framing system and semi-transparent frosted panel to create the Spring, Summer, Fall and Winter themes for each major zone, created an unforgettable experience for our visitors. This logistical hurdle required exceptional planning, coordination, and the implementation of innovative solutions to ensure the successful transformation of the vast space.
Žymos: Jewellery Show, HKTDC, Exhibition Design
Gamybos technologija: The design team integrated AI generated image as a key visual for different thematic halls, such as the floral diamond scepter for spring, lively gem ladybird for summer, to emphasize the beauty and delicacy of the jewelry. This innovative approach highlighted the contrast between nature and technology, showcasing the craftsmanship and innovation of the exhibitors. The overall design strategy involved creating thematic elements for each season, enhancing the focus to our featured diamonds and guiding attendees on a journey of discovery. The use of AI and technology not only added a modern touch but also enhanced the visual and interactive experience for the visitor.
Dizaino iššūkis: We faced significant challenges to transforming a 750,000 sqft exhibition hall in less than 3 days. The design team had to work within a tight schedule and budget, while to create articulate decorative pieces and incorporate different architectural languages. For example the Safari forest with live plantings for Summer, European arches and columns for Fall, together with different lighting treatment, applied different material, texture and VM display items to enhance the overall ambiance.
Tyrimas: The exhibition halls were designed according to the theme of four seasons, with AI integrated concept, each reflecting a different mood and style of jewelry. Spring featured a refreshing garden with floral arches, Summer celebrated craftsmanship with a vibrant forest theme and AI ladybirds, Fall showcased prestigious pieces in a golden villa, and Winter offered a luxurious experience with a winter castle and sparkling snowflakes. The design team's approach aimed to enhance the allure of the jewelry collections and guide attendees on a journey of discovery
Įkvėpimas: To celebrate the 40th anniversary of Hong Kong International Jewellery Show, we created a vibrant event experience which allowed all visitors to Be part of the Splendid Legacy. Through the unique hall layout and thematic zone design around the four seasons, it reflected different moods and styles of our priceless masterpieces, which symbolized the cycle of life and creativity. The design team's cohesive approach created a visually stunning experience that captivated visitors and showcased breathtaking collections.
Projekto trukmė: The event was held from 29th Feb to 4th Mar 2024 at Hong Kong Conference and Exhibition Centre (HKCEC). We spent over six months from design kick-off to project completion, focus on hall layout design & visitors journey. We transformed the venue into a premier diamond event, ensuring every detail was meticulously curated to enhance the experience for both exhibitors and buyers. This strategic approach not only showcased the brilliance and allure of diamond brands but also fostered meaningful connections within the industry, making the event a pivotal business hub for all visitors.
Veikimo eiga: The exhibition halls are designed according to the theme of four seasons, each reflecting a different mood and style of jewellery. The four seasons also symbolize the cycle of life and creativity in the jewellery industry. The design team's approach was to create a cohesive and visually stunning experience that would captivate visitors and showcase the breathtaking jewellery collections. By carefully curating the layout, lighting, and thematic elements of each zone, they were able to enhance the allure of the featured pieces and guide attendees on a journey of discovery.
Komandos nariai: HKTDC Creative Department