Cathay Pacific Skrydžio pramogų sistema – autorius Michael Holler and Deniz Kurtcepe

Darbas Cathay Pacific Skrydžio pramogų sistema, kurio autorius Michael Holler and Deniz Kurtcepe, yra itin vertinamas prestižinio 2025 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Sąsajos, sąveikos ir naudotojo patirties dizainas.

AuksinisSąsaja· 2025

Cathay Pacific Skrydžio pramogų sistema

Dizaineris: Michael Holler and Deniz Kurtcepe

Klientas: Cathay Pacific Airways Limited

Kategorijos Sąsaja laimėtojas – Auksinis apdovanojimas A' Design Award

86,268

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #169385

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Cathay Pacific Skrydžio pramogų sistema

Cathay Pacific skrydžio pramogų sistema yra skaitmeninė sąsaja keleiviams orlaivyje. Sistema prisitaiko prie 14 ekranų tipų ir veikia Airbus A350, Boeing 777 bei Airbus A321 orlaiviuose. Didelis kontrasto santykis užtikrina prieinamumą. Funkcija „My Journey" leidžia keleiviams personalizuoti savo kelionės laiko juostą, o daugiau nei 10 000 medijos vienetų biblioteka siūlo filmus, televizijos laidas, tinklalaides ir apsipirkimą. Naršyti galima jutikliniu ekranu, pulteliu arba sėdynės valdikliais. Funkcija „Watch Together" leidžia sinchronizuotą peržiūrą kartu su kitais keleiviais.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Cathay Pacific Skrydžio pramogų sistema laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Cathay Pacific Skrydžio pramogų sistema bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Cathay Pacific Skrydžio pramogų sistema kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Matmenys ir pakuotė: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Žymos: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Gamybos technologija: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Dizaino iššūkis: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Tyrimas: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Įkvėpimas: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Projekto trukmė: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Veikimo eiga: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patentai: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Komandos nariai: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Nuotraukų autoriai: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023