Freistil Įmonės identitetas – autorius Ina Oakley

Darbas Freistil Įmonės identitetas, kurio autorius Ina Oakley, yra itin vertinamas prestižinio 2025 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2025

Freistil Įmonės identitetas

Dizaineris: Ina Oakley

Klientas: Freistil Praxis Caspary

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #171891

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Freistil Įmonės identitetas

„Freistil“ yra įmonės identitetas, sukurtas fizioterapijos praktikai. Identitetas apima spausdintą ir skaitmeninę medžiagą, įskaitant vizitines korteles, reklamines juostas, aprangą ir interneto svetainę. Pavadinimas „Freistil“ reiškia laisvą stilių ir nurodo į lanksčius gydymo metodus, parenkamus kiekvienam pacientui individualiai. Iliustraciniai elementai sujungia tradicinį amatininkystės meną su moderniomis idėjomis, o teksto pagrindu sukurtas logotipas su tempimo efektu perteikia judesį ir atvirumą. Spalvų paletėje naudojamos violetinė, koralų, balkšva ir mėlyna spalvos. Buvo pasirinktas kokybiškas popierius ir tvarios medžiagos, o kur įmanoma, bendradarbiauta su vietiniais tiekėjais.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Freistil Įmonės identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Freistil Įmonės identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Freistil Įmonės identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Matmenys ir pakuotė: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Žymos: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Gamybos technologija: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Dizaino iššūkis: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Tyrimas: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Įkvėpimas: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Projekto trukmė: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Veikimo eiga: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentai: buero inaoakley, 2024
Komandos nariai: Ina Oakley and Anne-Marie Bayer
Nuotraukų autoriai: Mockup Maison, Adobe Firefly and Nastasic