Episode Conveni Gyvenamojo būsto prekės ženklo sistema – autorius Yiseo Kwon

Darbas Episode Conveni Gyvenamojo būsto prekės ženklo sistema, kurio autorius Yiseo Kwon, yra itin vertinamas prestižinio 2026 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Reklamos, rinkodaros ir komunikacijos dizainas.

BronzinisReklama· 2026

Episode Conveni Gyvenamojo būsto prekės ženklo sistema

Dizaineris: Yiseo Kwon

Klientas: Sk D&d

Kategorijos Reklama laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patikrinti apdovanojimo statusą – #179698

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Dizainas

Apie Episode Conveni Gyvenamojo būsto prekės ženklo sistema

„Episode Conveni“ – tai prekės ženklo sistema, sukurta gyvenamojo būsto paslaugai, orientuotai į efektyvų gyvenimą mieste. Identitetas grindžiamas jungiklio metafora: esmines paslaugas galima įjungti, o nereikalingus elementus – išjungti. Sistemą sudaro logotipo architektūra, tipografijos ir spalvų schema bei piktogramų kalba skaitmeninėms sąsajoms. Ženklinimas, skaitmeninis turinys ir komunikacija su naudotojais laikosi tų pačių vizualinių taisyklių. Rezultatas yra lengvai plečiamas ir gali būti pritaikytas kiekvienai vietai, išliekant nuosekliam.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Episode Conveni Gyvenamojo būsto prekės ženklo sistema laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Episode Conveni Gyvenamojo būsto prekės ženklo sistema bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Episode Conveni Gyvenamojo būsto prekės ženklo sistema puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Matmenys ir pakuotė: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Žymos: branding, visual identity, logo system, design system, user experience
Gamybos technologija: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Dizaino iššūkis: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Tyrimas: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Įkvėpimas: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Projekto trukmė: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Veikimo eiga: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patentai: Copyrights belong to SK D&D Co., Ltd., 2025.
Komandos nariai: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim