ACP Alpha Container Pictures Įmonės identitetas – autorius Julia Hell

Darbas ACP Alpha Container Pictures Įmonės identitetas, kurio autorius Julia Hell, yra itin vertinamas prestižinio 2017 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

SidabrinisGrafika· 2017

ACP Alpha Container Pictures Įmonės identitetas

Dizaineris: Julia Hell

Klientas: Alpha Container Pictures

Kategorijos Grafika laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Dizainas

Apie ACP Alpha Container Pictures Įmonės identitetas

ACP Alpha Container Pictures – tai firminis stilius, sukurtas Berlyne įsikūrusiai filmų gamybos kompanijai. Logotipe sutrumpinimas ACP derinamas su pilnu įmonės pavadinimu. Naudojami du šriftai – trafaretinis šriftas, tokio tipo, koks naudojamas ant krovinių konteinerių, ir techninis lygiaplotis šriftas, primenantis rašomosios mašinėlės raidyną. Logotipas taip pat pristato spalvų gamą, kuri naudojama spausdintuose verslo dokumentuose bei interneto svetainėje. Firminio blanko matmenys – 210 x 297 milimetrai, o vizitinės kortelės – 55 x 85 milimetrai. Adaptyvi interneto svetainė atsidaro su viso ekrano vaizdo įrašo turiniu.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

ACP Alpha Container Pictures Įmonės identitetas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad ACP Alpha Container Pictures Įmonės identitetas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. ACP Alpha Container Pictures Įmonės identitetas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Matmenys ir pakuotė: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Žymos: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Gamybos technologija: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Dizaino iššūkis: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Tyrimas: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Įkvėpimas: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Projekto trukmė: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Veikimo eiga: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patentai: None
Komandos nariai: Full-Stack Web Development: Jannis Hell