Changing Perspectives Aplinkos tipografija – autorius Haley Tebo

Darbas Changing Perspectives Aplinkos tipografija, kurio autorius Haley Tebo, yra itin vertinamas prestižinio 2020 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2020

Changing Perspectives Aplinkos tipografija

Dizaineris: Haley Tebo

Klientas: Haley Tebo

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #87839

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Changing Perspectives Aplinkos tipografija

„Changing Perspectives" – tai aplinkos tipografijos instaliacija, sukurta universiteto meno pastato stiklo panelėms. Raidžių formos iškirptos iš matinės vinilo plėvelės ir susijungia į įskaitomą žinutę, kai žmonės praeina pro šalį. Žinutę galima perskaityti iš abiejų pusių, todėl žiūrovai sustoja ir juda, norėdami užbaigti tekstą. Kiekviena raidė yra maždaug nuo trisdešimt iki šešiasdešimt centimetrų aukščio, priklausomai nuo atstumo iki žiūrovo. Šviesa, prasiskverbianti pro paneles, kartoja raidžių formas šešėliuose ir atspindžiuose. Instaliacija kviečia žmones visame universiteto miestelyje sąveikauti su tipografija.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Changing Perspectives Aplinkos tipografija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Changing Perspectives Aplinkos tipografija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Changing Perspectives Aplinkos tipografija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Matmenys ir pakuotė: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Žymos: Environmental typography, interaction design, user experience, typography, graphic design,
Gamybos technologija: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Dizaino iššūkis: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Tyrimas: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Įkvėpimas: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Projekto trukmė: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Veikimo eiga: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Komandos nariai: Angeli Leong
Nuotraukų autoriai: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer