Tomorrow Lab Renginių erdvės dizainas – autorius Hong Kong Trade Development Council

Darbas Tomorrow Lab Renginių erdvės dizainas, kurio autorius Hong Kong Trade Development Council, yra itin vertinamas prestižinio 2020 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Renginių ir įvykių dizainas.

SidabrinisRenginys· 2020

Tomorrow Lab Renginių erdvės dizainas

Dizaineris: Hong Kong Trade Development Council

Klientas: Hong Kong Trade Development Council

Kategorijos Renginys laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #89982

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Tomorrow Lab Renginių erdvės dizainas

„Tomorrow Lab" – tai renginių erdvės dizainas, sukurtas „Centrestage" – mados renginiui, keturias dienas vykusiam Honkongo kongresų ir parodų centre. Dizainas apima tris bendras zonas: įėjimo aikštelę, centrinę ekspoziciją ir parodų salėje įrengtą podiumo areną. Visoje erdvėje taikoma futuristinė pramoninės laboratorijos tema. Mados prekių ženklai pristatomi judančiomis robotų rankomis ir konvejerio juostomis įrengtose vitrinose. Konstrukcijos buvo iš anksto pagamintos kitoje vietoje ir sumontuotos per tris dienas. Tuščiaviduriai metaliniai profiliai po renginio buvo perdirbti, o kilimai buvo biologiškai skaidūs.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Tomorrow Lab Renginių erdvės dizainas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Tomorrow Lab Renginių erdvės dizainas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Tomorrow Lab Renginių erdvės dizainas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Matmenys ir pakuotė: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Žymos: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Gamybos technologija: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Dizaino iššūkis: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Tyrimas: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Įkvėpimas: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Projekto trukmė: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Veikimo eiga: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.