Luhua Xiaomo Sezama eļļas iepakojums — Tiger Pan

Darbs Luhua Xiaomo Sezama eļļas iepakojums, kura autors ir Tiger Pan, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2020

Luhua Xiaomo Sezama eļļas iepakojums

Autors: Tiger Pan

Klients: Shandong Luhua Group

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Luhua Xiaomo Sezama eļļas iepakojums

Luhua Xiaomo ir iepakojums, kas izstrādāts smalcinātai sezama eļļai — rokdarbā ražotai eļļai, kas tiek izgatavota nelielos daudzumos. Trauks ir taisns cilindrisks stikla flakons, 50 mm diametrā un 210 mm augsts. Pašlīmējošā etiķete aptver pudeli 350 grādu leņķī un ir veidota kā veca avīze, atgādinot laikus, kad pārtiku ietina avīzēs. Rakstzīmes ir izvietotas vertikāli, tāpat kā uz senām ķīniešu veikalu izkārtnēm. Šaurā neaizsegtā sprauga kļūst par reljefu kantara atzīmi, kas parāda iekšā esošo daudzumu.

Atzinība

Par Bronzas balva A' Design Award

Luhua Xiaomo Sezama eļļas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Luhua Xiaomo Sezama eļļas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Luhua Xiaomo Sezama eļļas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Izmēri un iepakojums: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Birkas: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Ražošanas tehnoloģija: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Dizaina izaicinājums: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Pētījums: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Iedvesma: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Projekta ilgums: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Darbības plūsma: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Komandas dalībnieki: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie