Frangi Premium Ādas kopšanas iepakojums — Tiger Pan

Darbs Frangi Premium Ādas kopšanas iepakojums, kura autors ir Tiger Pan, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Frangi Premium Ādas kopšanas iepakojums

Autors: Tiger Pan

Klients: Frangi

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Frangi Premium ir iepakojumu sērija ādas kopšanas produktiem, tostarp toniķim, losjonam, krēmam, acu krēmam, attīrošajam līdzeklim un maskai. Kā centrālais motīvs izmantots īrisa zieds, kas parādās uz katra iepakojuma. Logotips ir cieti veidots matētā akrila vāciņā. Vertikālās svītras atdarina augu stublājus un piešķir sērijai kopīgu identitāti. Starp svītrām ievietots izsmalcināts īrisa reljefs. Dažādajiem produktiem izmantots matēts akrils, matēts stikls un PE. Krēma karotīte un acu krēma masāžas vāciņš arī ir veidoti īrisa formā.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Izmēri un iepakojums: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Birkas: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Ražošanas tehnoloģija: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Dizaina izaicinājums: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Pētījums: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Iedvesma: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Projekta ilgums: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Darbības plūsma: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Komandas dalībnieki: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie