KitKat Chocolatory Komerciālais Interjera Dizains — Justin Vinet - Model/ctzn

Darbs KitKat Chocolatory Komerciālais Interjera Dizains, kura autors ir Justin Vinet - Model/ctzn, ir augsti novērtēts un ļoti prestižās 2020 Zelta balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

ZeltaInterjers· 2020

KitKat Chocolatory Komerciālais Interjera Dizains

Autors: Justin Vinet - Model/ctzn

Klients: Unique Store Fixtures

Zelta balva A' Design Award ieguvējs kategorijā Interjers

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Krāsas

Dizains

Par KitKat Chocolatory Komerciālais Interjera Dizains

Pārstāvējiet koncepciju un vispārējo zīmolu novatoriskā veidā, izmantojot veikala dizainu, īpaši Kanādas tirgum un Yorkdale klientam. Izmantojot iepriekšējās uznirstošās informācijas un starptautisko vietu pieredzi, lai ieviestu jauninājumus un pārdomātu visu pieredzi. Izveidojiet īpaši funkcionālu veikalu, kas derētu ļoti intensīvas satiksmes un sarežģītas vietas apstākļos.

Atzinība

Par Zelta balva A' Design Award

KitKat Chocolatory Komerciālais Interjera Dizains ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka KitKat Chocolatory Komerciālais Interjera Dizains būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. KitKat Chocolatory Komerciālais Interjera Dizains izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Birkas: pop-up, interactive, branding, experience, flagship,
Ražošanas tehnoloģija: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Dizaina izaicinājums: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Pētījums: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Iedvesma: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Projekta ilgums: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Darbības plūsma: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patenti: Copyrights belong to Nestle, 1911
Komandas dalībnieki: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Attēlu autori: Photographer: One Method, 2019