Darbs 2030 Messaging Gift Dāvanu karte, kura autors ir Tist, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Dāvanu priekšmetu dizains.

DzelzsDāvanu priekšmeti· 2020

2030 Messaging Gift Dāvanu karte

Autors: Tist

Klients: Tist

Dzelzs balva A' Design Award ieguvējs kategorijā Dāvanu priekšmeti

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Par 2030 Messaging Gift Dāvanu karte

2030 Messaging Gift ir dāvanu karšu sērija, kas radīta patērētājiem divdesmit un trīsdesmit gadu vecumā. Kartes var izmantot visos globālā dzīvesstila uzņēmuma zīmola veikalos. Katra karte satur īsu ziņojumu ar iedrošinājumu, atzinību, mierinājumu vai apsveikumu, kas rakstīts šai vecuma grupai pazīstamos vārdos. Tika izgatavoti desmit veidi, katrs 50 x 90 milimetru izmērā. Kartes virsmai piešķirts trīsdimensiju efekts, slāņojot dažādas krāsas un materiālus. Kartes ļauj cilvēkiem nosūtīt ziņojumu un tajā pašā laikā saglabāt to kā savu.

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Par Dzelzs balva A' Design Award

2030 Messaging Gift Dāvanu karte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka 2030 Messaging Gift Dāvanu karte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. 2030 Messaging Gift Dāvanu karte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Izmēri un iepakojums: 50mm*90mm0.03mm / 10 types
Birkas: Card, Message
Ražošanas tehnoloģija: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Dizaina izaicinājums: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Pētījums: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Iedvesma: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Projekta ilgums: May ~ December, 2018, All brand stores of CJ Group in Korea
Darbības plūsma: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Komandas dalībnieki: TIST, Client : CJ