Nostalgia Parfimērijas Veikals — Dmitry Pozarenko

Darbs Nostalgia Parfimērijas Veikals, kura autors ir Dmitry Pozarenko, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

SudrabaInterjers· 2020

Nostalgia Parfimērijas Veikals

Autors: Dmitry Pozarenko

Klients: Gold Apple

Sudraba balva A' Design Award ieguvējs kategorijā Interjers

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Krāsas

Dizains

Par Nostalgia Parfimērijas Veikals

1960.-70. Gadu industriālās ainavas iedvesmoja šo projektu. Metāla konstrukcijas, kas izgatavotas no karsti velmēta tērauda, rada reālu antiutopijas intonāciju. Sarūsējis, profilēts veco žogu loks rada pilnīgas vārda brīvības atmosfēru. Atvērtās tehniskās komunikācijas, nobružātais apmetums un granīta virsmas papildina sešdesmito gadu interjera industriālo šiku.

Atzinība

Par Sudraba balva A' Design Award

Nostalgia Parfimērijas Veikals ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Nostalgia Parfimērijas Veikals būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Nostalgia Parfimērijas Veikals ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Izmēri un iepakojums: The total area is 1630 sq.m.
Birkas: interior design, retail space, metal, stone, industrial, sixties
Ražošanas tehnoloģija: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Dizaina izaicinājums: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Pētījums: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Iedvesma: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Projekta ilgums: The store is located in the center of Moscow. The project was completed in 2018.
Darbības plūsma: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Komandas dalībnieki: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Attēlu autori: All images: photographer Mick Pomortsev, 2019.